United States – Formula 1 has partnered with toy and games company Hasbro to release a Formula 1–themed version of the classic board game Monopoly.
The new game, titled Monopoly Formula 1 Edition, will be available for global pre-order beginning 20 May, ahead of its full retail release on 15 July. The board game adapts the traditional Monopoly format by incorporating elements of the Formula 1 season calendar and race-day competition.
In the special edition, players move around a board representing locations from the Formula 1 calendar while competing for championship points and race wins. Instead of collecting money when passing the traditional “GO” space, players select a Formula 1 team and move helmet-shaped tokens around a central track as they compete to win the Monopoly GRAND PRIX.
Hasbro, which has created games and play experiences for more than 165 years and reached more than one billion players worldwide, worked with Formula 1 to design the new edition. The collaboration reflects Formula 1’s broader strategy of expanding fan engagement through partnerships and licensed products beyond the sport’s live racing events.
Emily Prazer, Chief Commercial Officer of Formula 1, said, “Monopoly is one of the most iconic and best-loved board games in the world, so we’re thrilled to bring a Formula 1 twist to such a classic. This edition captures the excitement and competitiveness of the sport in a fun, accessible way, and we’re confident fans of all ages will love going head-to-head with their friends and family when they take to the grid and compete in the Monopoly GRAND PRIX.”
Billy Lagor, President, Toy & Games at Hasbro, commented, “Formula 1 is one of the most iconic sports properties in the world, and we’re excited to bring the adrenaline of race day – roaring engines, pit lane drama, and split-second strategy – into a game night experience. We’ve reimagined the classic Monopoly experience through the lens of F1: the circuits, the rivalries, the relentless pursuit of the podium to create something that feels authentic to both worlds – a game that F1 fans and Monopoly fans alike can sit down to and immediately feel at home. The collaboration between our teams produced something genuinely special, and I think fans on both sides are going to feel that the moment they open the box.”
Hasbro is no stranger to these branded collaborations for its Monopoly board game brand. In 2025, the brand was tapped by Tiger Beer for its SG60 campaign, using the game as a playful tribute to the nation’s must-win spirit, turning everyday beer moments into opportunities to chase one’s version of the Singapore dream. Monopoly was also tapped by AIA Singapore for its SG60 campaign as well, this time showing challenges and opportunities in health, wellness, financial planning, and social responsibility.
Meanwhile, Heinemann Asia-Pacific had also partnered with Hasbro to launch a Monopoly-themed campaign across its duty-free stores in Sydney, Kuala Lumpur and Hong Kong airports. Said activation offered travellers shopping vouchers, free gifts and raffle tickets, with every participant guaranteed a prize without purchase. It also marked the 90th anniversary of the board game and is an exclusive partnership for the travel retailer in Asia.
