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Tag: Millennial

Singaporean consumers don’t want to be treated as a ‘Millennial’ or ‘Gen Z’
Singaporean consumers don’t want to be treated as a ‘Millennial’ or ‘Gen Z’
Posted on October 17, 2022
by MARKETECH APAC
Research from Adobe shows they simply want to be seen as 'who they are'.
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ONE Esports partners analytics platform Mobalytics to create multi-platform content for players
ONE Esports partners analytics platform Mobalytics to create multi-platform content for players
Posted on February 25, 2022
by Teddy Cambosa
Through the partnership, ONE Esports will collaborate with Mobalytics to create a range of unique content pieces to be published on oneesports.gg and mobalytics.gg.
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What’s NEXT: How brands can connect with Asia’s next generation of culture shapers
What’s NEXT: How brands can connect with Asia’s next generation of culture shapers
Posted on February 9, 2022
by MARKETECH APAC
How has the pandemic changed the youth? This cohort's lifestyle choices have transformed over the past two years, and brands must pay attention.
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DeVries-Global-Singapore-Gen-Z-Study-Transparency
Gen Z consumers in SG demand transparency, corporate responsibility among brands: survey
Posted on April 27, 2021
by Teddy Cambosa
According to DeVries Global, Gen Z consumers tend to probe brands to check on their corporate responsibility and brand transparency.
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Targeting a new mindset amid the emerging urban exodus trend
Targeting a new mindset amid the emerging urban exodus trend
Posted on April 27, 2021
by MARKETECH APAC
The new normal is giving way for a new perspective on housing preferences and Malaysians are fleeing the exciting but often noisy urban city.
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Culture-Group-Chairman-Advisory-Board-Van-Motman
Former dentsu global CEO for Content and Creative takes helm of Culture Group’s advisory board
Posted on March 2, 2021
by Teddy Cambosa
Dick van Motman tekes helm of the advisory board of Culture Group as its chairman, after his position from dentsu.
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Gen Z traveling
Study shows Gen Zs in APAC are itching to travel with friends amid new normal
Posted on December 3, 2020
by MARKETECH APAC
A new survey by travel and booking platform Klook revealed that Gen Zs are raring to resume travel to be able to socially reconnect.
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