Facebook News to launch in India

MARKETECH APAC - August 27, 2020

India – Facebook has announced Tuesday that it will now be bringing its news service, Facebook News to India alongside countries UK, Germany, France, and Brazil.

The expansion of the platform’s presence was based on an insight extracted by Facebook, which shows that 95% of the traffic news publishers get from Facebook News is incremental to the traffic they garner from news feed alone.

Facebook News was first launched in October 2019 to a subset of people in the US, offering a personalized feed of news stories.

As the company accelerates its plans overseas, it aims to launch the Facebook section to multiple countries within the next six months to a year.

Facebook said that since consumer habits and news inventory vary by country, it will be working closely with news partners in each country, to tailor the experience and test ways to deliver a valuable experience for people.