Eveready appoints The Minimalist as new digital agency partner

Mumbai, India — Eveready Industries India Ltd. has appointed The Minimalist as its new digital agency partner, as part of its ongoing efforts to strengthen its online presence and connect with younger audiences.

The partnership brings together Eveready’s long-standing legacy in the energy and lighting category with The Minimalist’s expertise in digital strategy, creative storytelling, and cultural engagement.

Sahil Vaidya, co-founder of The Minimalist, said, “Eveready is a household name with generational recall, and now its role in today’s fast-moving world is more dynamic than ever. Our approach will focus on insight-driven creativity, rooted in culture, to help Eveready speak to a younger, digitally-native audience while celebrating its legacy of energy and innovation.”

Moreover, Anirban Banerjee, chief executive officer of Eveready Industries India Ltd., added, “Eveready stands tall as a brand built on a century of trust and innovation. As we expand our digital footprint, we are delighted to partner with The Minimalist, that shares our passion for creativity and progress.”

Anirban added, “This collaboration brings together Eveready’s enduring legacy and The Minimalist’s modern digital acumen, paving the way for powerful storytelling and deeper consumer engagement.”

Known as India’s leading battery and flashlight brand, Eveready has been a household name for more than a century. The collaboration marks a new phase in the company’s evolution, with plans to enhance its digital identity through campaigns and content initiatives that highlight the brand’s trust, innovation, and heritage.

As India experiences growing demand in quick-commerce, handheld devices, and home solutions, the partnership with The Minimalist is expected to further strengthen the brand’s positioning as it adapts to new digital consumption patterns and audience expectations.