Tag: Wealth Management

Hong Kong – In celebration of its 5th anniversary, digital wealth platform Endowus has launched its inaugural advertising campaign in Hong Kong, highlighting its commitment to conflict-free wealth management solutions.

Under the theme ‘Elevate Your Wealth: Invest Better to Live Better,’ the campaign highlights Endowus’ key offerings, including easy access to funds, low and transparent fees, evidence-based advice, and conflict-free wealth management solutions.

Moreover, the large-scale campaign, done alongside VML Hong Kong, underscores Endowus’ differentiated business model, financial outcomes, and wealth experience. Targeting key segments such as entrepreneurs, families, and individual and institutional investors, the campaign features tailored online, social and offline content spanning through multiple channels across Hong Kong’s prime locations.

This marks Endowus’ first large-scale advertising campaign in Central, Hong Kong. Since launching full-service operations just six months ago, the platform has seen client assets and accounts grow by more than 150%, underscoring its strong product-market fit.

Endowus is committed to expanding its fee-only, conflict-free wealth management across Asia’s key wealth hubs, leveraging technology to improve investment outcomes, enhance retirement readiness, and drive positive societal impact.

Steffanie Yuen, managing director and head of Hong Kong at Endowus, said, “We are thrilled with the highly positive reception and strong uptick in Endowus’ business growth in Hong Kong since our full service launch in April. Clients across all the wealth spectrum have been looking for new advisory experiences, especially ones that put their interests first.”

“It’s an opportune time for Hong Kong’s wealth management sector to transform, as private wealth is set to double to US$2.3 trillion by 2030. Endowus wants to be at the forefront of shaping that monumental growth for the industry,” Yuen added.

Meanwhile, Jason Huan, chief marketing officer at Endowus, commented, “Our expansion into Hong Kong marks a significant milestone in Endowus’s journey – pushing the boundaries on innovation, democratising access and revolutionizing the wealth management landscape. Working with VML Hong Kong, we’ve created a campaign that embodies our mission to empower investors with conflict-free advice, institutional-quality access, and low, fair fees.”

Maggie Wong, CEO at VML Hong Kong, stated, “This partnership represents a perfect alignment of values between VML and Endowus—aiming for mutual success where our clients triumph. The campaign authentically communicates Endowus’ commitment to conflict-free investing for a better future.”

Endowus’ Hong Kong campaign follows the company’s 5th anniversary and record growth, surpassing US$7b in client assets.

Looking ahead, Endowus plans to strengthen its presence in core markets like Singapore and Hong Kong while expanding its wealth management services to new regions across Asia.

Sydney, Australia – Full-service independent agency Apparent has been appointed by Active Super, a local-based profit-to-member superannuation fund, to lead and handle its media business.

The agency has secured the Active Super business following a three-way pitch and will manage media strategy, planning, and buying, including performance, media and SEO.

Chantal Walker, chief digital and marketing officer at Active Super, said, “As we continue to tell our new Active Super story, Apparent impressed us with their expertise in driving awareness and building the brand through our responsible investing policies and highlighting our fund performance to drive acquisition.”

Walker also added that Apparent’s team showed clear strategic thinking on how to grab the attention of their target audience across media touchpoints and their ability to work collaboratively with their other agency partners.

Active Super, formerly Local Government Super, rebranded in May this year and has AU$14b of funds under management. It is one of only four Australian super funds with all its products certified responsible by the Responsible Investment Association Australasia and is also certified carbon neutral by Climate Active.

Meanwhile, John Halpin, head of strategy and media at Apparent, added, “It’s always great to work with an organization launching a new brand into the market and all the exciting opportunities [that present] from a media strategy perspective.”

He added, “It’s also satisfying to be doing it for a partner which demonstrates their values in the responsible investment of its members’ funds. We’re delighted to have been appointed and will work closely with Chantal, her team, and the other agencies to make Active Super a household name.”

Active Super is the latest win for Apparent’s media division and follows the decision by Sydney Symphony Orchestra to appoint it to manage strategy, planning, and media buying.