Hong Kong – In celebration of its 5th anniversary, digital wealth platform Endowus has launched its inaugural advertising campaign in Hong Kong, highlighting its commitment to conflict-free wealth management solutions.

Under the theme ‘Elevate Your Wealth: Invest Better to Live Better,’ the campaign highlights Endowus’ key offerings, including easy access to funds, low and transparent fees, evidence-based advice, and conflict-free wealth management solutions.

Moreover, the large-scale campaign, done alongside VML Hong Kong, underscores Endowus’ differentiated business model, financial outcomes, and wealth experience. Targeting key segments such as entrepreneurs, families, and individual and institutional investors, the campaign features tailored online, social and offline content spanning through multiple channels across Hong Kong’s prime locations.

This marks Endowus’ first large-scale advertising campaign in Central, Hong Kong. Since launching full-service operations just six months ago, the platform has seen client assets and accounts grow by more than 150%, underscoring its strong product-market fit.

Endowus is committed to expanding its fee-only, conflict-free wealth management across Asia’s key wealth hubs, leveraging technology to improve investment outcomes, enhance retirement readiness, and drive positive societal impact.

Steffanie Yuen, managing director and head of Hong Kong at Endowus, said, “We are thrilled with the highly positive reception and strong uptick in Endowus’ business growth in Hong Kong since our full service launch in April. Clients across all the wealth spectrum have been looking for new advisory experiences, especially ones that put their interests first.”

“It’s an opportune time for Hong Kong’s wealth management sector to transform, as private wealth is set to double to US$2.3 trillion by 2030. Endowus wants to be at the forefront of shaping that monumental growth for the industry,” Yuen added.

Meanwhile, Jason Huan, chief marketing officer at Endowus, commented, “Our expansion into Hong Kong marks a significant milestone in Endowus’s journey – pushing the boundaries on innovation, democratising access and revolutionizing the wealth management landscape. Working with VML Hong Kong, we’ve created a campaign that embodies our mission to empower investors with conflict-free advice, institutional-quality access, and low, fair fees.”

Maggie Wong, CEO at VML Hong Kong, stated, “This partnership represents a perfect alignment of values between VML and Endowus—aiming for mutual success where our clients triumph. The campaign authentically communicates Endowus’ commitment to conflict-free investing for a better future.”

Endowus’ Hong Kong campaign follows the company’s 5th anniversary and record growth, surpassing US$7b in client assets.

Looking ahead, Endowus plans to strengthen its presence in core markets like Singapore and Hong Kong while expanding its wealth management services to new regions across Asia.

Hong Kong – Digital wealth platform Endowus has announced that it has raised US$35m in funding, aimed at expanding its digital wealth leadership in Asia. New investors include Citi Ventures and MUFG Innovation Partners, as well as four of Asia’s wealthiest families with various operating businesses spanning banking to real estate across Singapore, Southeast Asia, and Greater China.

Meanwhile, other existing investors include UBS Next, Singapore-based global investor EDBI, Prosus Ventures owned by Naspers, Lightspeed Venture Partners, Singtel Innov8, and Endowus employees.

Endowus had recently launched its services in Hong Kong this year as its first overseas expansion market after Singapore. It is presently the only independent, commission-free, and conflict-free digital wealth advisor and low-cost fund platform in the city.

The successful large fundraiser comes amidst a global slowdown in fintech growth and funding. Despite the difficult financial market conditions, Endowus has continued to experience accelerated growth with group assets now crossing US$5b.

Samuel Rhee, co-founder and chairman of Endowus said, “This successful fundraise at a critical time in the growth of the company is a validation of what we have built so far, and demonstrates the strong belief in the team’s ability to execute in building the digital wealth platform of the future. Endowus is today, one of the largest independent wealth managers and the fastest-growing digital wealth platform in Asia.” 

He added, “It continues to pioneer the digitalisation of personal savings, private wealth and public pension with an unwavering belief in our vision of solving the biggest problems of an individual’s future needs, such as retirement adequacy. We are ready to embark on the next stage of growth targeting exciting new opportunities that will propel Endowus into the dominant position in the digital wealth space across Asia.” 

Meanwhile, Gregory Van, co-founder and CEO of Endowus, commented, “The next stage of Endowus’ growth will hone in on the personalisation of a joyful and meaningful investing experience for all investors at scale. As Asia looks to take over as the biggest wealth market globally, embracing technology and artificial intelligence is critical in providing clients with consistent, transparent, better, and more efficient advice at scale. 

He added, “Endowus remains resolute in helping every individual take control of their wealth goals and achieve better outcomes by systematically fixing misaligned incentives and lack of transparency as a true fiduciary and fee-only advisor. Doing this right will result in a sustainable and generational business that will have a far-reaching socio-economic impact on the lives of our clients and society.”

Singapore – Endowus, a digital wealth platform based in Singapore, has announced its expansion to Hong Kong as part of the company’s regional expansion.

Investors in Hong Kong can start building single and multi-fund portfolios via the Endowus Fund Smart solution, offering over 140 in-class funds across asset classes including cash and money market, as well as fixed income, equity, multi-asset and commodities.

Gregory Van, co-founder and chief executive officer at Endowus said, “Since our founding, Endowus has been staunchly committed to making wealth management advice and fund access fairer, more transparent and at a lower cost. We want to empower individuals and families to invest better to live better.” 

He added, “While we are still in our early years, the Endowus group has grown rapidly and is entrusted with over US$4b in client assets from retail and high-net-worth investors, as well as family offices and institutions.”

Meanwhile, Steffanie Yuen, managing director and head of Hong Kong at Endowus commented that despite Hong Kong being a key international financial hub, it is not easy for locals to gain access to professional and independent advice on personal finance and wealth management.

“According to the latest Endowus Wealth Insights Report, most investors in Hong Kong rely on friends and family as their key source for financial or investment advice. And across all age groups, the most important reason behind why investors feel the pressure to invest more in the coming year, is the need to build a more robust cushion in preparation for retirement,” Yuen explained.

He added, “I look forward to leveraging the power of technology to provide Hong Kong investors with a next-generation wealth management experience that is digitally seamless, conflict-free and transparent. We hope to empower them with the knowledge to be able to make good financial decisions and achieve their personal long-term life goals.”

‍Endowus Fund Smart expands on investment themes including money market, fixed income, global equity and China, currently offering over 140 curated funds by global fund managers such as Amundi, Blackrock, Fidelity, Goldman Sachs Asset Management, Franklin Templeton and Morgan Stanley Investment Management.