Vietnam – Edelman has strengthened its leadership team in Asia-Pacific, naming Quang Nguyen as managing director of its Vietnam operations and Pooja Rawat as chief strategy officer for the region.
Quang joins as Edelman aims to expand its presence and capabilities in the Vietnamese market, particularly in integrated communications, brand reputation, and corporate advisory. She brings over 15 years of experience in marketing, branding, and communications, with a track record of strategic leadership, driving growth, and building high-performing teams.
Most recently, Quang served as managing director at BCM Vietnam, leading a 100-member team and strengthening partnerships with clients including Unilever Food Solutions, Organon, Masan, and Vinamilk. In her new role, she will build on the foundation established by former CEO Thi Thien Thanh (TT) Nguyen, who will remain in an advisory capacity.
Speaking about her new role, Quang said, “I am thrilled to join Edelman Vietnam at such a pivotal moment for the business and the industry. I look forward to working with the firm’s talented teams and valued clients to drive growth, build trust, and deliver impactful work that elevates Vietnam’s reputation on the global stage and takes the firm into its next chapter of success.”
Pooja, appointed APAC chief strategy officer, joins Edelman from MullenLowe Lintas and will be based in Mumbai. A strategy leader with 18 years of experience across India, Southeast Asia, Central Asia, and China, she has shaped brand narratives for companies including Axis Bank, Tata Motors, Saridon, Supradyn, Godrej, PhonePe, Jeep, Vim, and Lifebuoy. Her work has been recognised for marketing effectiveness across Global, APAC, and India, demonstrating a focus on measurable client impact.
Pooja commented, “I’m delighted to join Edelman and take on the opportunity to shape strategy across diverse markets, as well as partner with some of the world’s most dynamic brands. Edelman’s commitment to creativity, data-driven insights, and cultural relevance aligns perfectly with my passion for building meaningful connections between people and brands.”
She added, “I look forward to collaborating with the firm’s talented teams to deliver bold, integrated solutions that drive real impact.”
Both appointments are expected to strengthen Edelman’s regional strategy and client partnerships, reinforcing the firm’s focus on integrated, insight-driven solutions across APAC.
Rakesh Thukral, Edelman’s CEO for APAC, said, “Quang’s appointment marks an exciting new chapter for Edelman Vietnam. Her strategic vision, collaborative leadership, and proven ability to drive growth make her the ideal leader to build on TT’s legacy and lead our business into its next phase. I want to sincerely thank TT for her exceptional leadership and am grateful that she will continue to support us in an advisory role to ensure continuity and stability.”
“Pooja’s appointment strengthens our strategic consulting capabilities across the region. Her analytical rigour, creative vision and cultural instinct will help us deliver even greater value to clients. This is a moment of transformation for Edelman APAC, and Pooja’s leadership will be instrumental in shaping how we show up for our clients and our people,” Rakesh added.
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