Melbourne, Australia – EA SPORTS FC Mobile has launched its inaugural festival in Bangkok in collaboration with creative agency Bolster Group. The two-day event, a fan-first competitive entertainment, combined Southeast Asia’s music, sports, and gaming culture.
The EA SPORTS FC Mobile Festival featured esports and international football players alongside regional music acts for fans. Held at Bangkok’s BCC Hall, the event was broadcast across 14 countries.
Bolster Group led the strategy, creative, production, and partnerships for the festival.
The event featured football icons Rio Ferdinand, Jay-Jay Okocha, and Suphanat Mueanta. It also ran esports tournaments featuring players from Thailand, Indonesia, Singapore, and Malaysia, among others.
Meanwhile, the festival included performances from artists across SEA. This includes MILLI, URBOYTJ, Atlas, Ramengvrl, and Benz.
EA SPORTS FC Mobile partnered with Visa, creating a VIP Lounge that offered refreshments, along with meet-and-greets with players and artists. It also tapped Garnier as its official skincare partner, bringing immersive experiences.
Other key partners for the festival include Anda Seat, Samsung, Klook, and Supersports.
Stuart Coleman, senior director of marketing, APAC + IMEA at Electronic Arts, said, “EA SPORTS FC Mobile Festival represents an exciting new chapter for how we connect with our players in the region. Bringing the game to life through live experiences like this allows us to celebrate the passion of our community in powerful new ways, blending football, mobile gaming, and culture to create something truly unique. The response in Bangkok has been incredible, and we’re just getting started.”
James Clarke, CEO at Bolster Group, commented, “EA SPORTS FC Mobile Festival is about redefining fandom in Asia, where gaming meets football, music, and lifestyle, all in one place. We’re thrilled to partner with EA to bring this concept to life in a way that moves beyond the screen and into real-world culture. The response in Bangkok was phenomenal, and it’s clear there’s a huge appetite for live experiences that speak to a new generation of fans.”
