Mumbai, India – Hindi language channel and video-on-demand provider The Q India has launched on the connected TV platform Amazon Fire TV.
Amazon Fire TV is a smart TV player in India, and the partnership marks a first for The Q India to venture in such streaming type.
The channel, which delivers digital programming from social media stars and leading digital video creators, will be offered free to users on Amazon Fire TV and will be monetized via advertising sales.
According to The Q India’s data, the market for connected TVs and connected devices in India has continued to expand rapidly with the launch of advanced broadband offerings from entrants like Jio Fibre and Airtel XStream, along with a number of new providers of Fibre-To-The- Home (FTTH).
Co-founder and CEO of The Q India Curt Marvis said, “We view our launch with Amazon on the Fire TV platform as another forward thinking move to reach our young India audience, wherever they may choose to access The Q India with a brand partner that shares our enthusiasm for spectacular growth in India in the years ahead.”
The Q India is operated by global media company QYOU Media, and has a growing library of over 800 programs.