Mumbai, India – Hindi language channel and video-on-demand provider The Q India has launched on the connected TV platform Amazon Fire TV.

Amazon Fire TV is a smart TV player in India, and the partnership marks a first for The Q India to venture in such streaming type.

The channel, which delivers digital programming from social media stars and leading digital video creators, will be offered free to users on Amazon Fire TV and will be monetized via advertising sales.   

According to The Q India’s data, the market for connected TVs and connected devices in India has continued to expand rapidly with the launch of advanced broadband offerings from entrants like Jio Fibre and Airtel XStream, along with a number of new providers of Fibre-To-The- Home (FTTH). 

Co-founder and CEO of The Q India Curt Marvis said, “We view our launch with Amazon on the Fire TV platform as another forward thinking move to reach our young India audience, wherever they may choose to access The Q India with a brand partner that shares our enthusiasm for spectacular growth in India in the years ahead.”

The Q India is operated by global media company QYOU Media, and has a growing library of over 800 programs.

Mumbai, India – India’s short video platform Chingari and entertainment brand The Q India has formed a joint programming and marketing agreement that will enable content from the brand to be featured in the platform.

The partnership comes as Chingari expands its delivery of content to include short-form video on demand (VOD) together with games and news.

The Q India is a Hindi language channel and VOD provider delivering digital programming from social media stars and leading digital video creators with young Indian consumers as its target, mirroring that of Chingari’s main audience.

The content on the Chingari platform will be offered on an ad-supported basis.

Deepak Salvi, co-founder, and COO of the Chingari app said that India has evolved from being a consumer of traditional TV content to a creator of digital content.

“We share the ambitions of Q India to create a new and dynamic brand delivering the content that the young Indian audience is looking for on platforms that they can engage with all day every day. As we build our content offering across both [user generated content] and professionally produced content to our fast-growing audience, we are excited to add programming from Q India to the mix,” Salvi said.

Meanwhile, The Q India’s Chief Revenue Officer Krishna Menon commented, “Chingari has proven to be one of the fastest-growing apps in India driving millions of views daily across their platform. We look forward to co-marketing our brands to our respective users and continuing to deliver together great content for [young Indians]. We expect that offering Q India content across yet another major and fast-growing platform will increase our value to the brands and advertisers who we align with”

The Chingari app, which means “spark” in Hindi, was launched in 2018 and saw its user base surge when TikTok was banned in the country earlier in June.