Manila, Philippines – DDB MNL has appointed Lowell San Jose and Miel Soneja as creative directors, expanding its creative leadership team. The pair will oversee campaigns for clients including Gatorade, Sting Energy Drink, Lipton Iced Tea, Isuzu, PLDT Home, RCBC, and Aboitiz Power.
Both San Jose and Soneja will report to executive creative director Bia Fernandez, supporting DDB MNL’s emphasis on producing work that combines creativity with measurable business impact.
“I’m excited to be working with Lowell and Miel. Their energy and exuberance are a natural fit with the DDB MNL DNA, and we’re all looking forward to the ideas they’ll bring—and to turning those ideas into bold, effective work for our clients,” Fernandez commented.
Meanwhile, San Jose brings 18 years of experience in advertising, having worked on global brands including a leading consumer goods company, a prominent online shopping platform, fast-food chains, and a pharmaceutical firm.
On the other hand, Soneja has 14 years of experience in creative advertising, specialising in transforming ideas into campaigns that generate both recognition and business results. As a creative director at DDB MNL, she aims to produce campaigns that combine effectiveness, award potential, and social impact.
DDB MNL is a full-service, integrated digital marketing and creative agency with expertise spanning strategy, creative, digital, and production. The agency has been recognised across multiple award platforms for its work in digital, influencer marketing, brand performance, and creative production, delivering campaigns with both local relevance and global standards.
