Jason Maynard appointed CEO of Qualtrics, joins Board of Directors

U.S. – Qualtrics has named Jason Maynard as its new chief executive officer (CEO), effective immediately, with Maynard also joining the company’s Board of Directors.

Maynard, a technology executive with 30 years of experience scaling software businesses, will lead Qualtrics as its AI solutions help organisations better understand the people they serve, build trust, and deliver improved experiences—efforts that are driving millions in returns and notable time and cost savings.

He joins Qualtrics from Oracle, where he served as executive vice president of revenue operations. Maynard entered Oracle through its 2016 acquisition of NetSuite, helping scale revenue nearly fivefold and expanding the customer base from 11,000 to over 43,000. Before that, he spent 15 years as a top-ranked analyst at Merrill Lynch, Credit Suisse, and Wells Fargo.

Commenting on his appointment, Maynard said, “Qualtrics invented experience management, and with AI at the core of modern business, the ability to understand human experience and act on what matters in context is more important than ever.”

He added, “This is a rare opportunity to lead the company that created its category and build on that foundation with innovation, execution, and a relentless focus on delivering real impact for our customers.”

The appointment comes as Qualtrics expands its AI investments, including the $6.75 billion pending acquisition of Press Ganey. The company reports strong momentum in AI adoption, with nearly half of its customers already upgraded to these capabilities. The next phase will focus on scaling adoption to help organisations boost customer loyalty, reduce churn, increase employee engagement, and accelerate consumer, employee, and market insights.

Maynard assumes full leadership of Qualtrics immediately. Jim Whitehurst and Mark Gillett, who served as interim co-CEOs, return to the Board of Directors, with Whitehurst continuing as executive chairman.

“Jason has scaled one of the most successful cloud businesses, built products customers depend on, and has a sharp perspective on where AI is taking our industry. That’s a powerful combination that will take Qualtrics, our category, and the value we deliver to customers to the next level,” said Whitehurst.

“I’m incredibly excited to support Jason as he leads Qualtrics in this next phase,” added Smith. “Jason’s background, market experience, and ability to lead out in new trends are critical for where the technology ecosystem and Qualtrics are going. He is the perfect person to lead through this next frontier of experience management with AI at the centre of everything.”