Category: Technology
Adtech company Adzymic has announced the launch of its Adzymic Premium Exchange (APX), which incorporates various rich media formats within premium publishers in Malaysia and Singapore.
The airline also plans to harness the power of AI through the Salesforce Einstein Chatbot, leveraging its ability to use natural language processing (NLP) to understand and respond to customer inquiries.
With 500 Global’s funding, NexMind will be expanding their product offerings and accelerate customer acquisition along with the launch of Text2Social, a new feature that allows users to generate social media posts across multiple channels.
Around 81% of Asian consumers think there are too many subscription services to choose from now, and 93% are seeking a single hub to manage all this, a report from Bango revealed.
IPG Mediabrands, the media holding company within Interpublic Group, announced the launch of its newest tech-driven performance unit, KINESSO, which delivers real intelligence to move brands forward.
Moreover, the company announced the launch of its ‘smart-throttling’ tool - a response prediction model which uses machine learning to predict and recommend the most valuable requests for its demand-side-platform (DSP) partners.
Scope3, the pioneer of data-led solutions to decarbonise media and advertising, has launched universal access to industry emissions data on their platform to increase visibility into digital advertising’s carbon emissions.
Sprinklr, the unified customer experience management (Unified-CXM) platform for modern enterprises, announced the platform release of 18.8 to offer a unified customer experience through generative AI integrations.
The company is working to ensure advertisers’ campaigns reach their target audiences, no matter the environment through a single destination for CTV inventory – including broadcaster video on demand (BVOD), advertising-based video on demand (AVOD) and FAST channels.
As part of the partnership, Magnite will offer Green Media Products (GMPs) powered by Scope3 data. GMPs enable advertisers and media buyers to easily identify supply paths that inherently block climate risk (high carbon) inventory.
