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Category: Technology

Adobe and Havas expand partnership with Adobe GenStudio integration
Adobe and Havas expand partnership with Adobe GenStudio integration
Posted on October 11, 2023
by Brandon Yulolo
The collaboration will enable all Havas agencies to leverage Adobe generative AI to deliver personalised customer experiences more efficiently. 
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What's NEXT: The programmatic supply chain for 2024
Posted on October 9, 2023
by MARKETECH APAC
Rather than thinking about the alphabet soup of company types, such as DSPs, DMPs, CDPs and SSPs, we should instead start thinking in terms of supply chain components.
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Around 59% of SG brands aim to use generative AI to improve workflow amidst continued lag of usage: reports
Posted on October 5, 2023
by Gian Japsay
According to recent Adobe research, Singaporean brands are attempting to improve operational efficiency through the implementation of technology solutions, with 70% focusing on improving workflow efficiency and 59% implementing generative AI. This is despite the fact that there has been an evident lag...
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Sitecore launches XM Cloud Plus and Sitecore Accelerate to utilise enterprise solutions for brands 
Posted on October 5, 2023
by Gian Japsay
Sitecore is expanding the features of XM Cloud by introducing XM Cloud Plus, an expanded digital-experience solution that combines content management, AI-driven search, personalization, customer data management, and analytics. Sitecore Accelerate was created in response to the common reluctance of businesses...
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SnapLogic integrates Amazon Bedrock to expand SnapGPT capabilities
SnapLogic integrates Amazon Bedrock to expand SnapGPT capabilities
Posted on October 5, 2023
by Brandon Yulolo
As part of this collaboration, SnapLogic will make Anthropic’s cutting-edge Large Language Model (LLM), Claude 2, offered by Amazon Bedrock, available within the SnapGPT platform that was made generally available earlier this year. 
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It’s Time To Activate Your New Programmatic Supply Chain
It’s time to activate your new programmatic supply chain
Posted on October 5, 2023
by MARKETECH APAC
PubMatic is in a unique position to bring this solution to market because we have well-established sell-side technology that was complemented with our 2022 acquisition of media measurement and reporting platform, Martin.
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Xsolla launches ‘Xsolla Curine Academy’ in Malaysia to foster local video game talents
Posted on October 4, 2023
by Aliza Carmona
Global video game commerce company Xsolla has partnered with investment company Curine Ventures to launch Xsolla Curine Academy to empower local video game talents in Malaysia.
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CX services provider Movate acquires TSD Global, increases footprint in PH
CX services provider Movate acquires TSD Global, increases footprint in PH
Posted on October 4, 2023
by Teddy Cambosa
The acquisition marks a new milestone for Movate, broadening its footprint and enriching its digital customer experience service portfolio with a strategic client base. It also aligns with its global strategy, with deep investments in disruptive technologies to offer in-class services at scale. 
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Tyroo Technologies partners with CJ to launch performance marketing platform in APAC
Posted on October 4, 2023
by Aliza Carmona
Tyroo Technologies and CJ have announced a multi-year global expansion partnership to offer international tech capabilities with localised solutions via the new ‘Tyroo | CJ’ platform in the Asia-Pacific region.
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Microsoft launches digital sustainability guidelines to position SG as SEA innovation hub
Microsoft launches digital sustainability guidelines to position SG as SEA innovation hub
Posted on October 4, 2023
by Teddy Cambosa
The digital sustainability guidelines provide educational information and actionable insights for businesses and developers committed to reducing carbon emissions through their work and creating long-term sustainable impact at scale.
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