Category: Technology
Yahoo Advertising has officially unveiled ‘Yahoo Creative’, a full-stack data-powered ad creative solution developed in partnership with Innervate to unlock the power of creativity for brands and agencies worldwide.
Together, Amperity and Databricks enable brands to take a more sophisticated and strategic approach to customer data management, paving the way for a new era of data-driven marketing where insights can be easily translated into actionable strategies for boosting engagement, loyalty, and revenue.
Integral Ad Science (IAS) has announced new partnerships with social media platforms Pinterest and Reddit to provide advertisers for these platforms with AI-driven brand safety measurement tools via IAS’s AI-driven Total Media Quality (TMQ) Brand Safety and Suitability product.
China's ByteDance, the parent firm of the social media app TikTok, intends to invest around 10 billion ringgit (US$2.13b) to develop an artificial intelligence (AI) hub in Malaysia. As part of the agreement, ByteDance will also invest 1.5 billion ringgit to develop its data centre facilities in Malaysia's...
A staggering 62% of APAC consumers, compared to 49% globally, express a desire for an AI clone by 2035 to manage shopping, administrative, and communication tasks for them, according to a report from dentsu.
The challenge for brands, however, is consumers are less likely to be satisfied by their digital customer support experience compared to human support.
According to the data, most people (62%) in the regions said they were excited for the products and services that use AI; interest is greatest in China (80%), Indonesia (76%), Thailand (76%) and South Korea (73%).
Global communications consulting firm Ruder Finn Asia has officially rolled out SONAR 5.5, the latest version of its SONAR crisis management simulation platform.
Tools will help you systemise a success that you encountered before or help you overcome an issue you regularly have. Overall, all tools’ purpose is to reduce manual and ad-hoc work to save time but not only that otherwise it would be the same as a process.
The Google data center in Singapore will power Google’s popular digital services such as Search, Maps, and workspace and will play an important role in enabling Google to deliver AI benefits to users and customers across Singapore.
