Category: Technology
The ‘WPP Open for B2B’ solution will help marketers solve complex B2B marketing challenges, accurately identify and engage buying groups, and improve clients' return on investment.Â
Nonetheless, Oracle notes in its latest earnings report that its cloud and data center business is seeing significant growth, with executives noting that fiscal year 2025 will see cloud infrastructure services to grow faster than the 50% they reported this year.
Yahoo Advertising has officially unveiled ‘Yahoo Creative’, a full-stack data-powered ad creative solution developed in partnership with Innervate to unlock the power of creativity for brands and agencies worldwide.
Together, Amperity and Databricks enable brands to take a more sophisticated and strategic approach to customer data management, paving the way for a new era of data-driven marketing where insights can be easily translated into actionable strategies for boosting engagement, loyalty, and revenue.
Integral Ad Science (IAS) has announced new partnerships with social media platforms Pinterest and Reddit to provide advertisers for these platforms with AI-driven brand safety measurement tools via IAS’s AI-driven Total Media Quality (TMQ) Brand Safety and Suitability product.
China's ByteDance, the parent firm of the social media app TikTok, intends to invest around 10 billion ringgit (US$2.13b) to develop an artificial intelligence (AI) hub in Malaysia. As part of the agreement, ByteDance will also invest 1.5 billion ringgit to develop its data centre facilities in Malaysia's...
A staggering 62% of APAC consumers, compared to 49% globally, express a desire for an AI clone by 2035 to manage shopping, administrative, and communication tasks for them, according to a report from dentsu.
The challenge for brands, however, is consumers are less likely to be satisfied by their digital customer support experience compared to human support.
According to the data, most people (62%) in the regions said they were excited for the products and services that use AI; interest is greatest in China (80%), Indonesia (76%), Thailand (76%) and South Korea (73%).Â
Global communications consulting firm Ruder Finn Asia has officially rolled out SONAR 5.5, the latest version of its SONAR crisis management simulation platform.
