Category: Technology
Retailers may use first-party data to develop loyalty, reduce turnover, and maximise lifetime value, while also shaping future omnichannel experiences and fostering pre- and post-purchase interaction and brand advocacy.
Before diving into the nitty gritty of composing a martech stack, let’s sketch out what ‘composable’ means and how it relates to things such as MACH and Event-driven martech.
Omnicom Media Group Hong Kong (OMG HK) has created a proprietary and unique dashboard with enhanced functionality by incorporating Google's Generative AI technology into its social listening framework. This connection helps brands to quickly and effectively evaluate massive amounts of social media interactions,...
This approach aims to disrupt the insights sector on a broad scale by integrating Kantar's AI capabilities with its expertise and extensive data to provide clients with an improved experience.
This new joint venture aims to provide reassuringly transparent market intelligence that prioritises providing honest customer reviews to those charged with making high-stakes purchasing decisions.
To begin the discourse on improving omnichannel experiences, Jufrie stressed that the use of AI in omnichannel experiences is based on doing more with less, as brands are looking to increase their revenue while also reducing costs.
Selecting the right analytics partner is essential for digital commerce success. A solid combination of expertise and experience are crucial.
With a fresh new user-friendly interface, the FNP.sg app offers a seamless browsing and purchasing experience. The added integration with Apple Pay ensures a secure and swift checkout process, complementing the wide array of payment options currently available in the app.
The ‘WPP Open for B2B’ solution will help marketers solve complex B2B marketing challenges, accurately identify and engage buying groups, and improve clients' return on investment.
Nonetheless, Oracle notes in its latest earnings report that its cloud and data center business is seeing significant growth, with executives noting that fiscal year 2025 will see cloud infrastructure services to grow faster than the 50% they reported this year.
