Category: Technology
Following their partnership launch last year, GroupM, WPP’s media investment group, has fully integrated SeenThis’ adaptive streaming technology into its carbon calculator tool, resulting in carbon emission reductions equivalent to charging over 15 million smartphones.
Education is key, both internally and externally. Staff need to be kept updated on AI ethics and best practices, while customers should be educated about how AI is used in marketing. This transparency can help build trust and enable consumers to make informed choices about their engagement with AI-driven...
The promise of martech has never been more enticing. From customer relationship management (CRM) systems to advanced analytics and automation tools, martech solutions offer the potential to enhance customer experiences, offer ‘mass personalisation’ and drive customer acquisition and business growth.
This free and publicly available tool is a simplified version of Yahoo’s in-depth Data Maturity Pulse, a detailed questionnaire that evaluates and scores an organisation's data practices in programmatic advertising, offering actionable steps to enhance their data capabilities and readiness.
This enhancement to ‘Quality Attention’ continues IAS’s commitment to providing advertisers with expanded coverage across additional channels and formats. In addition to expanded environment support, the ‘Quality Attention’ model has improved accuracy of the correlation between attention scores and...
With ‘impact.com/advocate,’ brands can build flexible, fully automated referral marketing programs that are straightforward to manage and easy for their customers to use.
The report also confirms that amongst APJ brands, generative AI integration is the digital initiative most likely to support growth in 2024. As a result, most brands are developing guidelines for responsible use of AI (73%) and aligning a comprehensive AI roadmap with broader business goals (71%).
The report envisions a future where CX organisations become leaner, faster, and more effective, with AI at the helm to streamline processes, personalise engagement, and handle a higher volume of customer interactions.
Through the partnership, SpringServe will be the primary ad server connected to its video inventory, including Tonton and its news portals, helping to deliver a great user experience across the platform, while the Magnite Streaming and Magnite DV+ SSPs will help monetise display and video inventory...
MARKETECH APAC sought insights from various industry leaders to learn more about their insights from this update, and why should the industry continue to strive away from third-party cookies.
