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Category: Technology

Google’s confidential matching for advertisers aim to securely manage data privacy
Google’s confidential matching for advertisers aim to securely manage data privacy
Posted on September 16, 2024
by Teddy Cambosa
According to Google, the use of confidential computing means added protections for their customers’ information that are secure by default. Other technical assurances include transparency into a product’s code and the ability to receive proof, known as “attestation,” that data is processed as intend...
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Salesforce reveals AI agents platform to boost companies’ sales, marketing efficiency 
Salesforce reveals AI agents platform to boost companies’ sales, marketing efficiency 
Posted on September 13, 2024
by Fatima Baduria
Unlike AI tools that depend on human requests, ‘Agentforce’ operates autonomously.  Its limitless digital agents can build and execute plans independently while still working within the company’s customised guardrails.
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Teads elevates travel performance advertising with Teads Conversions
Teads elevates travel performance advertising with Teads Conversions
Posted on September 12, 2024
by Teddy Cambosa
Teads' roadmap includes plans to export support of objectives on web and mobile platforms this year, delivering stronger results and increased efficiency through automation.
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Rakuten Advertising launches ‘Partnership Discovery’ with new AI brand search function in APAC 
Rakuten Advertising launches ‘Partnership Discovery’ with new AI brand search function in APAC 
Posted on September 12, 2024
by Fatima Baduria
Partnership Discovery’s expansion in the APAC region provides advertisers with access to its features, empowering advertisers in the market to find partners effectively. 
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Vistar Academy expands to APAC to train industry people on future of DOOH advertising
Vistar Academy expands to APAC to train industry people on future of DOOH advertising
Posted on September 12, 2024
by Teddy Cambosa
Since launching in August 2023, the academy has welcomed nearly 2,500 members, seeing over 1,300 Accelerate certifications granted, showcasing that there is a strong appetite within the industry for knowledge and learning.
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GoTo Group teams up with Microsoft for AI tool adoption
GoTo Group teams up with Microsoft for AI tool adoption
Posted on September 11, 2024
by Teddy Cambosa
GoTo’s move in integrating AI into the company’s workflow underscores its commitment to driving innovation while empowering its workforce to deliver impactful technology at scale. 
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Quickplay makes solutions portfolio accessible on AWS Marketplace to advance cloud transformation growth
Quickplay makes solutions portfolio accessible on AWS Marketplace to advance cloud transformation growth
Posted on September 6, 2024
by Fatima Baduria
Quickplay provides over-the-top (OTT) product solutions for sports, operators, and media companies. With its availability in AWS Marketplace, it will allow OTT providers to adapt with changes in technology and consumer demand. 
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Lead generation agency Reachly announces APAC launch
Lead generation agency Reachly announces APAC launch
Posted on September 5, 2024
by Teddy Cambosa
Both McDowell and Garcia bring a wealth of experience to the table. With over ten years in digital marketing and leadership at Primal, McDowell has a deep understanding of building successful sales pipelines. A former lead generation consultant, Garcia has implemented strategies for over 450 clients,...
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Generative AI amongst Singapore C-suite’s top priorities, research reveals
Generative AI amongst Singapore C-suite’s top priorities, research reveals
Posted on September 4, 2024
by Fatima Baduria
The study suggests that companies that are not implementing AI may fall behind competitors. 
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Ruder Finn appoints former OpenAI pioneer Zack Kass as new AI advisory council chair
Ruder Finn appoints former OpenAI pioneer Zack Kass as new AI advisory council chair
Posted on September 4, 2024
by Fatima Baduria
With 14 years of experience in the field of AI,  Kass is expected to bring practical applications for AI to his work.
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