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Category: Technology

Ruder Finn appoints former OpenAI pioneer Zack Kass as new AI advisory council chair
Ruder Finn appoints former OpenAI pioneer Zack Kass as new AI advisory council chair
Posted on September 4, 2024
by Fatima Baduria
With 14 years of experience in the field of AI,  Kass is expected to bring practical applications for AI to his work.
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um-australia-mutinex-optus
UM Australia, Mutinex unveil industry-first media data integration with Optus
Posted on September 3, 2024
by Aliza Carmona
UM Australia has partnered with MMM provider Mutinex to launch a first-of-its-kind real-time media data integration in Australia.
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Amazon launches infrastructure region in MY, to invest additional US$6.2b
Amazon launches infrastructure region in MY, to invest additional US$6.2b
Posted on September 2, 2024
by Teddy Cambosa
As part of the launch, Amazon has also stated that it is planning to invest an estimated US$6.2b (approximately MYR 29.2b) in Malaysia through 2038, as well as support an average of more than 3,500 full-time equivalent jobs annually in Malaysia.
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Taboola opens ‘Maximize Conversions’ to all advertisers to automate bidding process for campaigns
Taboola opens ‘Maximize Conversions’ to all advertisers to automate bidding process for campaigns
Posted on August 29, 2024
by Fatima Baduria
Taboola's Maximize Conversions, an AI-powered bidding technology, is now open to all advertisers.
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E-Commerce Marketing Series
E-Commerce Marketing Series: How contextual advertising can turn brands into e-commerce powerhouses
Posted on August 29, 2024
by MARKETECH APAC
But what exactly should e-commerce-focused marketers be looking for? In essence, the ability to forensically delve into context is what will separate the best from the rest.
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ION-Another-Sphere
ION Orchard blends digital, physical retail with ‘Another Sphere’ augmented reality launch
Posted on August 28, 2024
by Aliza Carmona
ION Orchard, a prime retail landmark in Singapore, has merged physical retail with digital innovation to introduce “Another Sphere,” an immersive augmented reality (AR) experience designed for modern shoppers.
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StackAdapt teams up with DoubleVerify for enhanced post-impression measurement tracking 
StackAdapt teams up with DoubleVerify for enhanced post-impression measurement tracking 
Posted on August 28, 2024
by Fatima Baduria
DoubleVerify's integration with StackAdapt aims to improve post-impression measurement tracking of the advertising platform, enabling its clients to access accurate viewability and traffic authenticity.
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PubMatic, Tokopedia announce strategic partnership to enhance advertiser reach, engagement
PubMatic, Tokopedia announce strategic partnership to enhance advertiser reach, engagement
Posted on August 28, 2024
by Teddy Cambosa
This collaboration allows Tokopedia’s sellers to connect with and engage audiences across the breadth of premium, scaled inventory available via PubMatic’s platform.
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perceptive-and-qualtrics-partnership
Perceptive partners with Qualtrics to expand customer, brand experience expertise
Posted on August 27, 2024
by Aliza Carmona
Perceptive, Australasia's technology-driven customer insights agency, has announced a strategic partnership with Qualtrics. This collaboration will empower Perceptive's clients with advanced experience management solutions.
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Zendesk expands Meta partnership to launch ‘Relay’ app for proactive messaging for businesses
Zendesk expands Meta partnership to launch ‘Relay’ app for proactive messaging for businesses
Posted on August 23, 2024
by MARKETECH APAC
With Relay, customer service teams can improve targeting and personalisation by using dynamic content and targeted audience data, creating custom messaging templates, and boost customer loyalty, increase satisfaction, and drive higher sales through timely and relevant proactive communication.
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