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Category: Technology

Quickplay makes solutions portfolio accessible on AWS Marketplace to advance cloud transformation growth
Quickplay makes solutions portfolio accessible on AWS Marketplace to advance cloud transformation growth
Posted on September 6, 2024
by Fatima Baduria
Quickplay provides over-the-top (OTT) product solutions for sports, operators, and media companies. With its availability in AWS Marketplace, it will allow OTT providers to adapt with changes in technology and consumer demand. 
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Lead generation agency Reachly announces APAC launch
Lead generation agency Reachly announces APAC launch
Posted on September 5, 2024
by Teddy Cambosa
Both McDowell and Garcia bring a wealth of experience to the table. With over ten years in digital marketing and leadership at Primal, McDowell has a deep understanding of building successful sales pipelines. A former lead generation consultant, Garcia has implemented strategies for over 450 clients,...
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Generative AI amongst Singapore C-suite’s top priorities, research reveals
Generative AI amongst Singapore C-suite’s top priorities, research reveals
Posted on September 4, 2024
by Fatima Baduria
The study suggests that companies that are not implementing AI may fall behind competitors. 
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Ruder Finn appoints former OpenAI pioneer Zack Kass as new AI advisory council chair
Ruder Finn appoints former OpenAI pioneer Zack Kass as new AI advisory council chair
Posted on September 4, 2024
by Fatima Baduria
With 14 years of experience in the field of AI,  Kass is expected to bring practical applications for AI to his work.
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um-australia-mutinex-optus
UM Australia, Mutinex unveil industry-first media data integration with Optus
Posted on September 3, 2024
by Aliza Carmona
UM Australia has partnered with MMM provider Mutinex to launch a first-of-its-kind real-time media data integration in Australia.
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Amazon launches infrastructure region in MY, to invest additional US$6.2b
Amazon launches infrastructure region in MY, to invest additional US$6.2b
Posted on September 2, 2024
by Teddy Cambosa
As part of the launch, Amazon has also stated that it is planning to invest an estimated US$6.2b (approximately MYR 29.2b) in Malaysia through 2038, as well as support an average of more than 3,500 full-time equivalent jobs annually in Malaysia.
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Taboola opens ‘Maximize Conversions’ to all advertisers to automate bidding process for campaigns
Taboola opens ‘Maximize Conversions’ to all advertisers to automate bidding process for campaigns
Posted on August 29, 2024
by Fatima Baduria
Taboola's Maximize Conversions, an AI-powered bidding technology, is now open to all advertisers.
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E-Commerce Marketing Series
E-Commerce Marketing Series: How contextual advertising can turn brands into e-commerce powerhouses
Posted on August 29, 2024
by MARKETECH APAC
But what exactly should e-commerce-focused marketers be looking for? In essence, the ability to forensically delve into context is what will separate the best from the rest.
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ION-Another-Sphere
ION Orchard blends digital, physical retail with ‘Another Sphere’ augmented reality launch
Posted on August 28, 2024
by Aliza Carmona
ION Orchard, a prime retail landmark in Singapore, has merged physical retail with digital innovation to introduce “Another Sphere,” an immersive augmented reality (AR) experience designed for modern shoppers.
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StackAdapt teams up with DoubleVerify for enhanced post-impression measurement tracking 
StackAdapt teams up with DoubleVerify for enhanced post-impression measurement tracking 
Posted on August 28, 2024
by Fatima Baduria
DoubleVerify's integration with StackAdapt aims to improve post-impression measurement tracking of the advertising platform, enabling its clients to access accurate viewability and traffic authenticity.
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