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Category: Technology

KiplePay Digital Perak MOA
Fintech KiplePay, local holdings Digital Perak team up for cashless transaction in Perak state
Posted on October 19, 2020
by Teddy Cambosa
The state of Perak in Malaysia is the latest recipient of KiplePay's collaboration towards a cashless society in the country.
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ANZ Marketers ROI
Study says majority of marketers in ANZ mainly use data to improve ROI
Posted on October 19, 2020
by MARKETECH APAC
91% of ANZ marketers were shown to prioritize using data to improve ROI.
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AutoPortal Global Group
SEA car-listing network AutoPortal Group enlists AnyMind Group to bolster digital ads, sales solution
Posted on October 15, 2020
by
Dai Viet Group's car marketplace portal AP Global partners with tech company AnyMind Group to improve its digital ads and sales solutions.
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pexels-andrea-piacquadio-3907119
Japan telecom SoftBank partners anew with Medallia to add more customer touchpoints to its retail stores
Posted on October 14, 2020
by
Japan's leading telecom company Softbank has extended its partnership with Medallia, a global leader in customer experience management to improve subscribers' service experience
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pexels-roberto-nickson-3082341
Group M launches project to help brands increase ad spend visibility
Posted on October 13, 2020
by
Media investment company Group M announced the launch of its supply path optimization project. This aims to improve transparency in advertising spend
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VMO DART
OOH advertising firm VMO upgrades measurement tool to track hourly audience data
Posted on October 13, 2020
by MARKETECH APAC
Aussie OOH firm VMO's newly improved platform will combine facial analytics data with third-party consumer data and machine learning.
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DoubleVerify
DoubleVerify announces new CTV brand safety solution for advertisers
Posted on October 12, 2020
by
Analytics platform DoubleVerify announces the launch of its CTV brand safety solution for advertisers and brand. This breakthrough which is the first in the digital advertising industry, provides app-level transparency for sellers.
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pexels-alex-knight-2599244
Robotics can help restaurants, hotels draw customers back amid the pandemic, suggests study
Posted on October 9, 2020
by
A study was recently conducted by the Chinese University of Hong Kong (CUHK) to find out if robotics can help restaurants and hotels bring their customers back amid the COVID-19 fears. Divided into two parts, the study revealed that the majority of respondents said that they would still go to a restaurant...
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Bidmath Academy Google DV360
Thai programmatic consultancy Bidmath launches academy to train skills on Google's DV360 platform
Posted on October 9, 2020
by MARKETECH APAC
Thai programmatic consultancy Bidmath has opened an academy to specifically train advertisers on Google's programmatic campaign management platform, DV360.
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Dugro-AR-Visual
Milk brand Dumex Dugro partners with Malaysia’s Entropia to launch AR packaging for new formulation
Posted on October 8, 2020
by
Milk brand Dumex will be launching an innovative product packaging using the Augmented Reality technology. Dumex partners with Rogue by Entropia to come up with AR packaging to launch the new campaign NextGen NUTRI.
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