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Category: Southeast Asia

Petal Ads, Tourism Malaysia enhance strategic partnership to boost MY tourism offerings for Chinese market
Petal Ads, Tourism Malaysia enhance strategic partnership to boost MY tourism offerings for Chinese market
Posted on June 2, 2025
by Teddy Cambosa
These tools will be used to build Malaysia’s tourism brand more effectively in the Chinese market, with a focus on providing a smarter, more seamless travel experience for Chinese tourists.
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Nando’s Malaysia drops a spicy new love anthem with a little help from the 90s
Nando’s Malaysia drops a spicy new love anthem with a little help from the 90s
Posted on June 2, 2025
by Teddy Cambosa
Set inside a Nando’s outlet, the video follows one such Nandoca as he pours his heart into the craft, surrounded by marinade, open flames, and the unmistakable energy of a kitchen that takes pride in its work.
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SRT, TBWA\Singapore bring Macbeth experience to Roblox as part of Project Arts Metaverse
SRT, TBWA\Singapore bring Macbeth experience to Roblox as part of Project Arts Metaverse
Posted on May 30, 2025
by Fatima Baduria
The Singapore Repertory Theatre (SRT)  has collaborated with TBWA\Singapore to bring the Macbeth experience on Roblox.
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UNIQLO Singapore to open first touchpoint concept store for online-to-offline shopping experience
UNIQLO Singapore to open first touchpoint concept store for online-to-offline shopping experience
Posted on May 30, 2025
by Fatima Baduria
Apparel brand UNIQLO Singapore is introducing its first touchpoint concept store, elevating customers’ shopping experiences.
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CelcomDigi celebrates preservation of Bornean languages with new chatbot, campaign
CelcomDigi celebrates preservation of Bornean languages with new chatbot, campaign
Posted on May 30, 2025
by Teddy Cambosa
The initiative was launched in conjunction with Gawai Dayak and Pesta Kaamatan, major harvest festivals celebrated in East Malaysia, as a tribute to the cultural richness of the region.
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dentsu indonesia microlax buktupup
Dentsu Indonesia, Microlax introduce toilet-booking service for travellers seeking relief
Posted on May 30, 2025
by Aliza Carmona
Indonesia – Microlax has partnered with Dentsu Indonesia to launch BuktuPup, a peer-to-peer toilet rental microsite aimed at helping travellers locate and book private restrooms—addressing the ongoing challenge of accessing clean public toilets in tourist areas. Through the BuktuPup platform, travellers...
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MindNation, dentsu Philippines call on Filipinos to ‘Learn to Pause’ in calming campaign
MindNation, dentsu Philippines call on Filipinos to ‘Learn to Pause’ in calming campaign
Posted on May 30, 2025
by Fatima Baduria
Mental health organisation MindNation and marketing agency dentsu Philippines are encouraging Filipinos to ‘Learn to Pause’ in their latest campaign.
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Burger King MY launches sizzling campaign for Angus Black Pepper Burger launch
Burger King MY launches sizzling campaign for Angus Black Pepper Burger launch
Posted on May 29, 2025
by Teddy Cambosa
From strategic planning and key creative development to production, everything was executed entirely in-house—culminating in a full-funnel rollout across both digital and physical touchpoints.
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Singapore NLB to immerse readers in stories through AR glasses via Snap, LePub
Singapore NLB to immerse readers in stories through AR glasses via Snap, LePub
Posted on May 28, 2025
by Fatima Baduria
The National Library Board (NLB) of Singapore is introducing a unique way to read through ‘Spectacles,’ an augmented reality (AR) glasses.
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PUMM’s FAST movement makes latest stop at Penang, highlights importance of embedding AI, ESG to SME strategies
PUMM’s FAST movement makes latest stop at Penang, highlights importance of embedding AI, ESG to SME strategies
Posted on May 28, 2025
by Teddy Cambosa
The FAST movement is built on the belief that ESG is not just for large corporations, and AI is not just about technology, it’s about transformation.
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