Category: Southeast Asia
Indonesia – Indonesia’s Ministry of Tourism has unveiled ‘MaiA’ (Meticulous Artificial Intelligence of Indonesia), an AI-powered platform designed to enhance national tourism services as part of its priority Tourism 5.0 programme. MaiA is designed to improve the quality of tourism services using adaptive,...
In their new positions, Wong and Drew will lead the Group’s agency brands in Malaysia, Ogilvy and Grey.
Indonesia – Amid a rising wave of fraud cases posing as parcel delivery services, J&T Express Indonesia has launched an educational campaign urging the public to be more vigilant against suspicious delivery-related communications. The digital literacy initiative introduces the ‘3C’ approach—Check...
Singapore – PepsiCo has announced a new global partnership with the Mercedes-AMG PETRONAS Formula 1 Team, set to begin in 2026. The multi-year agreement brings together three of PepsiCo’s brands – Gatorade, Sting, and Doritos – in what the company describes as its first collaboration involving multiple...
Indonesia – iQIYI International has teamed up with Vision+, the flagship OTT platform of MNC Digital Entertainment, to roll out “Combo Asia”, a joint membership service combining entertainment and sports content for users in Indonesia. The partnership integrates iQIYI’s Asian entertainment catalogue...
Bangkok, Thailand — KFC Thailand has launched its “Sanders Claus Grants You A Gift” festive campaign, combining nationwide celebrations with support for flood-affected communities in the south. The initiative sees Colonel Sanders reimagined as “Sanders Claus” and includes a donation-driven activity,...
Singapore — Ogilvy Group Singapore has appointed Shirley Tay as its new chief executive officer, effective January 1, 2026. In her new role, Tay will oversee unified business operations across Ogilvy Singapore and Grey Singapore. While both agency brands will continue to operate independently,...
Singapore — Standard Chartered has launched the second phase of its “Now’s Your Time for Wealth” campaign, placing its Chief Investment Office (CIO) at the centre of a revamped regional wealth strategy targeting affluent, cross-border investors. The expanded campaign highlights the CIO as a key source...
Singapore — Sesame Street has arrived at UOL Malls for the festive season, bringing a “Season of Sparkles” to United Square and Velocity@Novena Square until December 28, 2025. Shoppers can expect Christmas musicals, sing-alongs, whimsical “snowfall” moments, and appearances by well-loved characters...
The campaign arrives as retailers across Asia increasingly turn to character-driven cultural marketing to attract families, tourists, and collectors.
![[Partnership] Zitcha and Pentaleap](https://marketech-apac.com/wp-content/uploads/2026/06/Partnership-Zitcha-and-Pentaleap.jpg)