Manila, Philippines — Cebu Pacific has launched a new brand film titled ‘Si Cebie at Ako’ (Cebie and I) as part of its 30th-anniversary celebrations. The film portrays the experiences of an aspiring flight attendant, reflecting the challenges of pursuing ambitious goals.
The airline, which has operated in the Philippines for three decades, has played a role in making air travel more accessible, shifting it from a luxury service to one available to a wider population.
“For three decades, Cebu Pacific has lived this truth. Through hurdles, setbacks, and moments of uncertainty, what kept us going was the belief that every flight we operate brings someone closer to their dream — closer to family, to opportunities, to new beginnings,” said Candice Iyog, chief marketing and customer experience officer at Cebu Pacific.
The film focuses on the personal journeys of passengers as well as the airline’s own history. It highlights a variety of motivations for travel, from students moving to new cities, to individuals seeking employment abroad, to tourists exploring the Philippine islands.
The narrative also underscores perseverance, drawing a parallel between the airline’s growth and the experiences of its customers.
The 30th-anniversary programme will include further initiatives throughout 2026 aimed at enhancing the customer experience and broadening the airline’s reach. The brand film is currently available on Cebu Pacific’s official social media channels.
Before capping off 2025, the airline company has also released a brand film honoring their 250 millionth passenger, Singapore-based overseas Filipino worker Russel Capaniarihan.
