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Category: Southeast Asia

CENTRAL PATTANA CHRISTMAS
Thailand lights up as Central Pattana unveils nationwide Disney Christmas spectacular
Posted on December 8, 2025
by Sharona Nicole Semilla
Bangkok, Thailand — Central Pattana has partnered with the Tourism Authority of Thailand and The Walt Disney (Thailand) to launch The Magical Stars, an 800-million-baht year-end campaign designed to boost Thailand’s economy and tourism through a large-scale festive experience running from November 14, ...
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Klook, GCash intorduce travel debit card
Klook, GCash introduce travel debit card for Filipino travellers
Posted on December 8, 2025
by Lyene Marie Darang
Manila, Philippines – Klook, the Asia Pacific-based platform for travel experiences and services, and GCash, the country’s leading finance super app, have launched a new travel debit card designed to provide Filipino travellers with added savings and convenience.  The card is set to become available...
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BBDOTHAILANDIMOK
BBDO Bangkok reunites ‘Dear Dakanda’ leads, driving viral surge for BOYdPOD 
Posted on December 8, 2025
by Sharona Nicole Semilla
Bangkok, Thailand — BBDO Bangkok has delivered one of Thailand’s most dominant media moments of the year with I’m OK // Not OK, an experimental short-film music video produced with Flare Bangkok that reunites the lead actors from the 2004 film ‘Dear Dakanda’.  The campaign inspired nine consecutive...
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Malaysia’s digital advertising market showed strong momentum in the first half of 2025: report
Malaysia’s digital advertising market showed strong momentum in the first half of 2025: report
Posted on December 8, 2025
by Teddy Cambosa
The reports, which cover Q1 and Q2, track digital advertising expenditure across key formats and industry categories, providing a detailed overview of Malaysia’s digital advertising performance to date.
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Starbucks Mood Brewster M3
More than coffee: How Starbucks Indonesia brewed up connection through music, mood, and AI
Posted on December 8, 2025
by MARKETECH APAC
Coffee culture has grown increasingly competitive over the years. Today, brands aren’t just selling caffeine—they’re serving “connection”. Whether it’s a morning ritual, a midday boost, or a comforting sip after a long day, coffee has always been tied to emotion. It’s how we express ourselves, share...
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CHAGEE PH first pet-friendly store
CHAGEE opens first pet-friendly store in the Philippines
Posted on December 8, 2025
by Lyene Marie Darang
Manila, Philippines – CHAGEE has marked a regional first with the opening of its inaugural pet-friendly store in Southeast Asia, launched on December 5 in Eastwood City, Philippines. The launch will include a three-day pop-up event offering activities and giveaways for visitors and their pets. The opening...
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Motion Branding Sdn Bhd
From brand profile to million-dollar contract: Inside Motion Branding Sdn Bhd’s client success formula
Posted on December 8, 2025
by Lyene Marie Darang
Every brand has its own success story. However, as brands always mention, it is a different story to bring success to its clients. In Motion Branding Sdn Bhd’s case, it started with an urgent request: to be secured in a tight-knit competition in the food catering business. With several major catering...
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Etaily secures new funding; to double down on social commerce for brands in SEA
Etaily secures new funding; to double down on social commerce for brands in SEA
Posted on December 4, 2025
by Teddy Cambosa
The latest round brings the company’s total funding to over US$24m. 
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ABS-CBN, TV5 spilt five-year content agreement
ABS-CBN recovery efforts hit challenge as TV5 ends five-year content agreement
Posted on December 4, 2025
by Lyene Marie Darang
Manila, Philippines — Media giant ABS-CBN confirms receiving a notice of termination of its Content Supply Agreement with TV5, signalling an end to its supposed five-year agreement. Signed in 2023, the dispute arose when reports of ‘delayed payment’ as well as ‘ploying to delay’ the payment of almost...
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RHB launches first-ever romcom mini-series targeting modern travellers
RHB launches first-ever romcom mini-series targeting modern travellers
Posted on December 4, 2025
by Teddy Cambosa
Filmed in one of Asia’s major cities, the series follows a spirited traveller navigating unforeseen circumstances, highlighting how flexible planning and the right banking solutions can make travel smoother and more secure.
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