Category: Southeast Asia
Hong Kong – The Hong Kong Tourism Board (HKTB) has launched a tender for a Philippine-based public relations agency to manage its two-year tourism promotion campaign in the country. The project, titled Philippines PR Agency Annual Retainer for HKTB 2026–2028, will be procured directly by HKTB and run...
Singapore — Tiger Beer is marking Chinese New Year with an island-wide campaign that blends time-honoured traditions with modern digital engagement, introducing its first-ever five-lion dance troupe alongside a shareable festive experience designed to help Singaporeans “Send The Huat”. As Singapore’s...
We’ve talked about personalisation for years, but only now are retailers seeing it drive real profit. Boston Consulting Group predicts that over the next five years, $2 trillion in revenue will shift to companies that master personalised experiences and communications. I was recently in Bangkok...
Singapore — Singapore will host BTS for four nights in December 2026 as part of the BTS World Tour under an expanded partnership between the Singapore Tourism Board (STB), HYBE, and Klook, marking the group’s longest run in Asia outside of Korea and Japan. The multi-night concerts underscore STB’s strategic...
Singapore – Creative and marketing agency VIRTUE Asia has appointed Will Beale as creative director, following the recent launch of V47 Entertainment, a branded entertainment studio established in partnership with Goldfinch International. Beale joins the agency from VaynerMedia, where he most recently...
Singapore — Creative communications agency W Communications has been appointed to handle public relations for Moët Hennessy Diageo (MHD) in Singapore, overseeing a portfolio that includes Henn, Hennessy, Dom Pérignon, Cloudy Bay, Chandon, Veuve Clicquot, Ruinart, Krug, Belvedere, Whispering Angel, Armand...
Southeast Asia – Grab and Chinese automotive manufacturer GAC have entered into a strategic partnership to introduce an initial 20,000 electric vehicles (EVs) into ride-hailing fleets across Southeast Asia. The collaboration will see GAC’s Aion Y, Aion ES, and Aion V models rolled out across Singapore,...
Jakarta, Indonesia – GOODSTUPH Indonesia will remain Bank Central Asia (BCA)’s social media agency on record for another two years, maintaining a partnership in place since 2022. The renewed mandate will see GOODSTUPH Indonesia continue its role from March 2026 to March 2028. The appointment follows...
Indonesia – The Indonesian government has blocked access to Elon Musk’s AI chatbot Grok following mounting concerns over its role in generating inappropriate and often sexualised images online. The move comes days after reports emerged that the Ministry of Communications and Digital Affairs (Komdigi)...
Bangkok, Thailand – The Tourism Authority of Thailand (TAT) has released the first teaser for a year-long tourism campaign featuring global pop star LISA. The clip, unveiled on 12 January, marks the start of a high-profile effort to boost Thailand’s tourism image. The Bangkok Post reported that the campaign...
