Category: Southeast Asia
Singapore — Marriott International have debuted a new Asia Pacific campaign for Marriott Bonvoy, reframing loyalty as something that is simple, accessible and rewarding for everyday travellers. The campaign, ‘Loyalty’s Just That Easy,’ and done alongside BBH Singapore, addresses the widespread perception...
Thailand – Pumpui has partnered with creative agency Yell Bangkok on a typography-led campaign designed to cut through visual sameness in the Korean-inspired food category, supporting the launch of its new product. Facing increasing competition in the Korean-inspired food segment, Pumpui and Yell Bangkok...
It can be seen that marketing’s biggest complexity is the need to produce culturally fluent approaches, but never an approach that is only fluent in one language. With a global brand like Canva, one would assume that a single global campaign is expected to land across markets just right—a one-size-fits-all...
Singapore — The Media Shop Group has appointed Jason Tan as its new chief operating officer and managing partner, strengthening its leadership team as media and advertising continue to evolve rapidly across Asia-Pacific. “I’ve spent over 15 years at the intersection of technology and creativity, helping...
Manila, Philippines — Cebu Pacific has launched a new brand film titled ‘Si Cebie at Ako’ (Cebie and I) as part of its 30th-anniversary celebrations. The film portrays the experiences of an aspiring flight attendant, reflecting the challenges of pursuing ambitious goals. The airline, which has operated...
Vietnam – Starting February 15, Vietnam will enforce stricter online advertising rules, including a 5-second ad skip limit and tougher measures against illegal ads. The new regulations follow the government’s issuance of Decree No. 342/2025/ND-CP, which details provisions of the Law on Advertising, particularly...
Manila, Philippines — Globe’s Brave Connective Holdings Inc. (BCHI) has entered into a partnership with Plug and Play, a global innovation platform. The collaboration is intended to support Brave Connective’s expansion of its digital ecosystem across advertising, data, communications, and loyalty services...
Singapore — KFC Singapore has appointed Maker Lab as its full-service integrated creative and social agency under a three-year contract. The move sees Maker Lab embed a specialist team of content creators, strategists, designers and performance specialists directly into KFC Singapore’s operations,...
In our latest Agency Leadership Decoded, we had the chance to catch up with Patt Nitikarn, managing director at We Are Social Thailand, to learn more of his leadership style, and his insights on being an effective adland leader through quick learning and understanding.
Thailand has more than 13 million farmers, many of whom work continuously with limited opportunities to rest or gain access to updated agricultural knowledge.
![[Partnership] Zitcha and Pentaleap](https://marketech-apac.com/wp-content/uploads/2026/06/Partnership-Zitcha-and-Pentaleap.jpg)