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Marketing Southeast Asia
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Atome Philippines seals partnership with Jollibee to expand payment options

by Lyene Marie Darang

-

March 18, 2026

Manila, Philippines — Atome Philippines, part of Southeast Asia’s digital financial services platform Atome, has entered a year-long partnership with Jollibee Foods Corporation to enable the use and acceptance of the Atome Card across more than 1,300 Jollibee stores nationwide.

The collaboration aims to combine the two brands’ focus on accessibility and customer convenience, whether through financial solutions or popular meals shared with family and friends.

Since its launch, the Atome Card has issued over 2 million cards in the Philippines. Approximately 80% of cardholders are first-time users, many of whom employ the card to pay for essentials, including groceries, transport, fuel, utility bills, and meals at Jollibee. The partnership will expand card acceptance across Jollibee’s nationwide network, providing flexible payment options to customers in Metro Manila, Luzon, Visayas, and Mindanao.

“Our partnership with Atome supports our commitment to convenience and accessibility by providing customers with more flexible payment options across our nationwide store network,” said Reynaldo Gabunada Jr., head of regional business unit and national key accounts group, Jollibee Philippines.

“We are excited to collaborate on meaningful campaigns that create even more reasons for Filipinos to celebrate everyday moments at Jollibee,” he added.

On the other hand, Christian Quiros, president and country general manager of Atome Philippines, added,  “Partnering with Jollibee allows us to embed financial and flexible payment access into daily life, where it matters most. Food is a fundamental part of Filipino culture, and together with Jollibee, we are making it easier for families to enjoy moments of joy while managing their finances responsibly.”

Related Tags Philippines Partnership Jollibee Foods Corporation Atome Philippines Reynaldo Gabunada Christian Quiros
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