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Category: Southeast Asia

MAKEHEAL Kingdom Digital
Korean beauty brand MAKEHEAL taps agency Kingdom Digital for its debut in SG
Posted on April 28, 2021
by MARKETECH APAC
The agency will take charge of social strategy and ideations, content planning and development, and community management.
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Citrine-One-Malaysia-WCT-Holdings-Account-Win
WCT Holdings appoints Citrine One as PR agency of record
Posted on April 28, 2021
by Teddy Cambosa
Citrine One will be holding seven of the subsidiary entities under WCT Holdings, including retail and airport malls, and a hotel.
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LMX-Moving-Walls-CAASie.co-Ad-OOH-Platform
Moving Walls’ LMX team up with AU-based ad platform CAASie.co to accelerate automated OOH
Posted on April 28, 2021
by Teddy Cambosa
The partnership between LMX and CAASie.co aims to empower OOH advertising across SMEs and agencies in Southeast Asia.
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DeVries-Global-Singapore-Gen-Z-Study-Transparency
Gen Z consumers in SG demand transparency, corporate responsibility among brands: survey
Posted on April 27, 2021
by Teddy Cambosa
According to DeVries Global, Gen Z consumers tend to probe brands to check on their corporate responsibility and brand transparency.
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FIGHT-Esports-Regional-Tournament-SEA-TikTok
FIGHT Esports, TikTok tie-up kicks off in MY with student tourney
Posted on April 27, 2021
by Teddy Cambosa
The announcement followes after the recent partnership of TikTok and FIGHT Esports in bringing esports to a wider audience in SEA.
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Targeting a new mindset amid the emerging urban exodus trend
Targeting a new mindset amid the emerging urban exodus trend
Posted on April 27, 2021
by MARKETECH APAC
The new normal is giving way for a new perspective on housing preferences and Malaysians are fleeing the exciting but often noisy urban city.
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Kantar-Kapisanan-Ng-Mga-Brodkaster-ng-Pilipinas-KBP-Radio-Measurement-Tool
PH’s KBP taps Kantar for radio audience measurement
Posted on April 26, 2021
by Teddy Cambosa
Broadcasting org KBP has tapped Kantar to measure radio audience engagement across 19 key cities in the Philippines.
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Ayala-Corporation-Leadership-Changes-Philippines-Conglomerate
PH conglomerate Ayala Corp announces leadership shifts in CEO, chairman positions
Posted on April 23, 2021
by Teddy Cambosa
The new leadership changes in Ayala Corporation comes after 26 years of leadership by Jaime as CEO of the conglomerate.
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grab indo green campaign
Grab Indonesia unveils major boost to green campaign #LangkahHijau come Earth Day
Posted on April 23, 2021
by Jean Cabico
Grab in Indonesia has recently announced the new features of the green campaign '#LangkahHijau'.
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Foodpanda-Eat-Just-Partnership-Cultured-Meat
foodpanda partners with Eat Just for first-ever cultured meat home delivery
Posted on April 23, 2021
by Teddy Cambosa
Foodpanda will let Eat Just enter the Singapore emerging market of demand for cultured meat through its first-ever home delivery.
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