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Category: Southeast Asia

PH media giants ABS-CBN, TV5 pause historic deal following lawmaker concerns
PH media giants ABS-CBN, TV5 pause historic deal following lawmaker concerns
Posted on August 25, 2022
by Teddy Cambosa
ABS-CBN and TV5 said that the pause will give the space for both media organisations to respond to the issues, and accommodate any relevant changes to the terms.
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Ex-Havas chief’s marketing firm, Avyan, launches in the Philippines
Posted on August 25, 2022
by MARKETECH APAC
Integrated digital and marketing agency, Avyan, founded by industry veteran Vishnu Mohan, has officially launched in the Philippines.
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Pizza Hut Philippines appeals to younger generation via tie-up with boyband SB19
Pizza Hut Philippines appeals to younger generation via tie-up with boyband SB19
Posted on August 25, 2022
by MARKETECH APAC
The new ‘Make It Great’ campaign is the brand’s attempt to reach out to the younger market segment. 
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VMLY&R appointed by Vietnamese mattress brand Everpia as strategic brand partner
VMLY&R appointed by Vietnamese mattress brand Everon as strategic brand partner
Posted on August 25, 2022
by Teddy Cambosa
Working with VMLY&R, Everon hopes to relinquish its status as a leader in the market - maintaining the brand’s core values that consumers already know and trust.
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Feeling drowsy during midday? Kopiko got your back in latest ad
Feeling drowsy during midday? Kopiko got your back in latest ad
Posted on August 25, 2022
by Teddy Cambosa
The ad, conceptualised by BBDO Singapore, brandishes an energetic and effervescent tone to emphasise the awakening effect – or the ‘Kopiko effect’ – of taking Kopiko when you have trouble staying awake.
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Pink Dot SG launches Singapore-wide LGBTQ+ art exhibition following decriminalisation move
Pink Dot SG launches Singapore-wide LGBTQ+ art exhibition following decriminalisation move
Posted on August 25, 2022
by MARKETECH APAC
The nationwide exhibition will also include an immersive AR filter to build greater interaction with the inspirational artworks.
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MBSB-Bank-and-MBCS
MBSB Bank observes Malaysian spirit in new national celebration campaign
Posted on August 24, 2022
by Kathleen Murata
The new campaign by MBSB Bank is a social experiment to observe the Malaysian spirit on how far they would go to help a stranger.
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Audi SG appoints DDB Group Singapore as its agency of record
Audi SG appoints DDB Group Singapore as its agency of record
Posted on August 24, 2022
by Teddy Cambosa
DDB Group Singapore is tasked with bolstering customer loyalty and awareness of Audi's product range.
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Domino’s Pizza Singapore to join larger international Domino’s group via acquisition
Domino’s Pizza Singapore to join larger international Domino’s group via acquisition
Posted on August 24, 2022
by Teddy Cambosa
DPE will fully acquire Domino's Pizza businesses in Malaysia, Singapore and Cambodia, comprising 287 corporate stores across these markets.
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Merdeka-Unseen-Cadbury-and-Ogilvy-Malaysia
Cadbury honours Malaysia’s Independence Day via glimpse of history
Posted on August 24, 2022
by Kathleen Murata
The new Merdeka campaign by Cadbury serves as a reminder that generosity has always been at the heart of the Malaysian spirit.
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