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Category: Southeast Asia

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Globe’s 917Ventures launches new data-driven solutions company for SMEs, iNQUiRO
Posted on November 17, 2021
by Jean Cabico
The start-up aims to address the challenges encountered by SMEs in their journey towards data-driven insights.
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Filipinos’ love for pets account to 53% of SEA’s online searches for pets
Posted on November 17, 2021
by Teddy Cambosa
Online searches related to pets account to 12.9 million searches this year, according to the latest data from iprice.
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voco Hotels taps Redhill for managing new SG hotel opening
Posted on November 16, 2021
by Teddy Cambosa
Redhill said that it is a pleasure to deepen their working relationship with IHG Hotels & Resorts and be part of voco Hotels.
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Indonesia’s comms ministry taps local band HIVI! to promote Gen Z digital literacy
Posted on November 16, 2021
by Teddy Cambosa
The track, titled ‘Cerita Dunia Maya #MakinCakapDigital’, is written and performed by HIVI! to promote proper digital literacy among Indonesian Gen Zs.
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Telco Indosat Ooredoo ties up with Out There Media to bolster digital ad strategy
Posted on November 15, 2021
by Jean Cabico
Indosat Ooredoo will be leveraging OTM’s network of brands and brand agencies to strengthen its digital advertising strategy.
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Yahoo-Schroders-DOOH-Omnichannel-Campaign
Yahoo pilots DOOH-led omnichannel campaign for Schroders
Posted on November 15, 2021
by Teddy Cambosa
The DOOH campaign for Schroders by Yahoo has been set up across digital screens in Orchard and the Central Business District (CBD).
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72andSunny Singapore announces new senior appointments
Posted on November 15, 2021
by Jean Cabico
The three latest senior appointments will help bolster creative agency 72andSunny's 2021 growth momentum in Singapore.
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Shopee 11.11_Flak
Behind eye-catching 11.11 discounts: The silent flak over Shopee’s 11.11 ad ft. Jackie Chan
Posted on November 14, 2021
by MARKETECH APAC
Free delivery, cashbacks, large price slashes: the shimmering offers this 11.11 by Shopee didn't stop others - both pros and mass audience - from noticing the fault in the e-commerce's latest ad.
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Who 'stole' SM MOA’s Globe? IKEA PH or Netflix PH?
Posted on November 14, 2021
by Teddy Cambosa
The marketing stunt involving the MOA Globe being stolen had marketing consequences to both Netflix and IKEA in the Philippines.
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Indonesia-K-Pop-TikTok-Videos
Indonesia comes out as top creator of K-pop content on TikTok
Posted on November 12, 2021
by Teddy Cambosa
Indonesia is one of the active countries outside South Korea that produce K-pop related on TikTok.
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