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Category: Southeast Asia

Gupshup acquires omnichannel customer service platform OneDirect
Gupshup acquires omnichannel customer service platform OneDirect
Posted on June 2, 2022
by Christian Calma
The acquisition will help both companies unlock new growth opportunities and further scale their enterprise CX offerings.
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Tay Guan Hin named as BBDO Singapore’s creative chairman
Tay Guan Hin named as BBDO Singapore’s creative chairman
Posted on June 2, 2022
by Teddy Cambosa
BBDO Singapore has appointed Tay Guan Hin as its newest creative chairman.
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Collaboration
Booking.com merges food and art in pop-up for Environment Day in Singapore
Posted on June 2, 2022
by MARKETECH APAC
Booking.com has specially commissioned collective Mama Magnet (Singapore) and artist Human Spectrum (Thailand), to create an interactive installation, titled “As We Move”.
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Smart GIGA Arena Mobile Legends: Bang Bang
Smart GIGA arena kicks off MLBB team tournament 
Posted on June 1, 2022
by Carlo Sarabia
Smart's all-in-one esports platform, GIGA Arena, is kicking off the MLBB Street League Tournament to allow players to compete and unleash their highlight-worthy skills.
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APRW bags PR business of OrangeTee & Tie, SMU IIE
APRW bags PR business of Orange Tee & Tie, SMU IIE
Posted on June 1, 2022
by Christian Calma
On a retainer basis, APRW will work with OTT on media relations, marketing initiatives, and driving the company's growth.
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Certis’ digital campaign to boost tech talent hiring
Certis’ digital campaign to boost tech talent hiring
Posted on June 1, 2022
by Teddy Cambosa
The campaign aims to attract more tech individuals to design and create Certis' next generation of technological offerings.
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Leroy Lim
Havas Media Group appoints Leroy Lim as GM of Arena Media
Posted on June 1, 2022
by MARKETECH APAC
In his role, he will lead the agency’s integrated & digital media operations, agile communication planning approach, data proposition and new business.  
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Dorsett Hospitality International unveils tie-up with BNPL Atome
Dorsett Hospitality International unveils tie-up with BNPL Atome
Posted on June 1, 2022
by MARKETECH APAC
The option will be available to guests prior to arrival and upon checkout across its hotels in Malaysia, Singapore, and Hong Kong.
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havas-media-group-singaapore-elevates-rusell-lai-as-new cco
Havas Media Group Singapore elevates Russell Lai as new CCO
Posted on June 1, 2022
by Christian Calma
In his new role, Lai will be overseeing the media offerings and commercial priorities of the group, covering 2 agency brands - Havas Media and Arena Media.
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Delivery platform Astro raises US$60m in new funding to boost capbilities
Delivery platform Astro raises US$60m in new funding to boost capabilities 
Posted on June 1, 2022
by Carlo Sarabia
In a concluded Series B funding, the on-demand e-grocery platform, Astro, has secured fresh funding to expand its capabilities as well as to increase its team size in 2022.
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