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Category: Southeast Asia

SEA-focused investment firm Go-Ventures rebrands as Argor
SEA-focused investment firm Go-Ventures rebrands as Argor
Posted on June 28, 2023
by Teddy Cambosa
The Argor rebrand was made possible by WPP’s Design Bridge and Partners, and is underpinned by the brand message ‘genuine performance, representing the firm’s mission to be truly authentic in its commitment to founders and investors.
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Warner Bros. Discovery rebrands kids’ TV channel Boomerang to Cartoonito in SEA
Warner Bros. Discovery rebrands kids’ TV channel Boomerang to Cartoonito in SEA
Posted on June 28, 2023
by Teddy Cambosa
As a full regional channel offering, Cartoonito will introduce a new generation to a diverse slate of original series and welcome them into the world of WBD’s iconic franchises.
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Broadsign tapped by Summit Outdoor Media to expand OOH advertising offering in PH
Broadsign tapped by Summit Outdoor Media to expand OOH advertising offering in PH
Posted on June 26, 2023
by Teddy Cambosa
The technology will play a pivotal role in helping Summit Outdoor Media manage content and optimise ad campaigns across their broad range of OOH advertising inventory of large-scale LED video billboards, strategically located along prime highways in key cities across the Philippines.
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WE! Interactive onboards Patrick Ong as new head of business
WE! Interactive onboards Patrick Ong as new head of business
Posted on June 26, 2023
by MARKETECH APAC
Ong is most recently the country head for Singapore at Vamp, the platform for influencer marketing. 
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DoubleVerify
DoubleVerify expands its global presence with new leadership appointments, expansion into SEA markets
Posted on June 26, 2023
by MARKETECH APAC
In conjunction with the regional growth and expansion of leadership roles, DoubleVerify plans to increase local in-market sales resources in Indonesia, Philippines and Vietnam over the coming quarters.
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Carro announces strategic investment in Malaysian content production house Driven Communications
Carro announces strategic investment in Malaysian content production house Driven Communications
Posted on June 23, 2023
by MARKETECH APAC
Carro hopes that by making this investment, it will effect good change and create a more inclusive atmosphere that supports fair competition and improves customer accessibility.
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Grab’s layoffs affect 1,000 employees
Grab’s layoffs affect 1,000 employees
Posted on June 23, 2023
by Teddy Cambosa
In a letter sent by current Grab CEO Anthony Tan to employees, he said that the company needed to adapt to the ever-changing environment of their industry ecosystem, with cost of capital going up, directly impacting the competitive landscape.
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Media intelligence CARMA continues its Asia expansion with opening of Indonesian operations
Media intelligence CARMA continues its Asia expansion with opening of Indonesia launch
Posted on June 22, 2023
by MARKETECH APAC
Amira Kanifah has been appointed by the company to manage business development in Jakarta. She has over a decade of experience in market research in Asia, including important stints at Nielsen and Kantar.
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Great Eastern’s latest campaign reminds parents to embrace imperfect parenting
Great Eastern’s latest campaign reminds parents to embrace imperfect parenting
Posted on June 22, 2023
by MARKETECH APAC
The campaign addresses the unique pressures that Asian parents face and encourages them to embrace their imperfections.
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MiQ establishes new headquarters in Singapore as part of SEA expansion
MiQ establishes new headquarters in Singapore as part of SEA expansion
Posted on June 22, 2023
by MARKETECH APAC
The new office will function as a centre for MiQ's growing SEA team. Several divisions, like local sales, account management, trade, and solution functions, will be housed there.
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