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Category: Southeast Asia

MARKETECH-PHOTOS
Grand Hyatt Singapore announces dual-agency appointment as part of hotel’s marketing strategy
Posted on August 11, 2023
by Aliza Carmona
Travel and lifestyle PR agencies GHC Asia and Accela Communications received a joint mandate to reposition the newly transformed Grand Hyatt Singapore as ‘A Grand Living Room and Wellness Haven in the Orchard Road area’.
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Thai Life celebrates National Mother’s Day with latest sentimental ad
Thai Life celebrates National Mother’s Day with latest sentimental ad 
Posted on August 11, 2023
by Brandon Yulolo
The 3-minute ad, entitled ‘Live Life to the Fullest’, offers viewers a mother-daughter story that highlights the value of being able to love now before it’s too late.
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Vistar Media partners with Singapore icon Ten Square for programmatic DOOH advertising
Posted on August 10, 2023
by Aliza Carmona
Vistar Media, the global provider of programmatic software and digital signage solutions for out-of-home (OOH), announces a partnership with Ten Square, the largest outdoor LED display in Singapore.
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MARKETECH-PHOTOS
iQIYI surpasses $3b in global in-app spending across App Store, Google Play: report 
Posted on August 10, 2023
by Aliza Carmona
Baidu’s subscription video on-demand over-the-top (OTT) streaming service, iQIYI, has surpassed the $3b milestone in terms of consumer spending across Apple’s App Store and Google Play, according to the latest estimate reports from data.ai.
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Slack announces major redesign, aimed at enhancing user experience through deep focus
Posted on August 10, 2023
by Aliza Carmona
Global communication platform Slack reveals that it will roll out a completely redesigned interface and new user experience aimed at helping users stay organized, focused, and productive. 
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Carousell launches quirky campaign for second-hand phones via creative agency BBB
Carousell launches quirky campaign for second-hand phones via creative agency BBB
Posted on August 10, 2023
by Brandon Yulolo
The campaign by BBB aims to instill trust in consumers considering a convenient second-hand phone purchase through Carousell’s 40-point check system that rigorously examines phone quality before being sold. 
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MARKETECH-PHOTOS
AirAsia taps Malaysian musician Sam Lopez for ‘Sounds of Asean’ regional music project
Posted on August 9, 2023
by Aliza Carmona
AirAsia has enlisted the help of Malaysian synth-pop artist Sam Lopez (aka lost spaces) for the Sounds of Asean music project to celebrate and showcase the diversity of Southeast Asia for ASEAN Day.
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Around 6 to 10 Southeast Asians are currently facing debt and loans: report
Around 6 to 10 Southeast Asians are currently facing debt and loans: report
Posted on August 9, 2023
by Brandon Yulolo
The study found that 62% of the Southeast Asian population are currently holding debts or loans, with Malaysia and Vietnam emerging as the nations grappling with the highest amount of people who currently have loans or debt.
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CRIF appoints Nurman Rummel Sanusi as CEO to lead its business information services in Malaysia
Posted on August 9, 2023
by Aliza Carmona
In his new role, Rummel will be responsible for growing CRIF’s broad range of information solutions for financial institutions, corporations, and SMEs, including credit reporting and credit risk data and analytics services in Malaysia.
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BSN partners with Visa to boost e-commerce amongst micro-SMEs in Malaysia
Posted on August 8, 2023
by Aliza Carmona
Bank Simpanan Nasional (BSN) has announced their partnership with Visa to kick-start a collaboration focusing on enabling e-commerce for micro, small, and medium enterprises (MSMEs).
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