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Category: Southeast Asia

8traordinary acquires stakes in X10 Media to improve influencer marketing capabilities
8traordinary acquires stakes in X10 Media to improve influencer marketing capabilities
Posted on July 21, 2023
by Ivan Gallegos
This partnership primarily focuses on finding new ways of combining branding and word-of-mouth to create meaningful connections with consumers and benefit brands, consumers, and key opinion leaders (KOLs) or influencers.
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Grab to acquire SG taxi operator Trans-cab via GrabRentals arm
Grab to acquire SG taxi operator Trans-cab via GrabRentals arm
Posted on July 21, 2023
by Teddy Cambosa
With Grab’s allocation technology, Trans-cab drivers will be assigned bookings in a highly efficient and intelligent way, maximising their productivity so they can earn more. 
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IMDA’s new online safety code to mitigate risks of harmful social media content to SG users
IMDA’s new online safety code to mitigate risks of harmful social media content to SG users
Posted on July 20, 2023
by Teddy Cambosa
Through the new safety code, IMDA has ordered online platforms to apply age-appropriate policies to accounts belonging to children, including having a set of community guidelines appropriate for children, content moderation, and online safety information that children can easily understand. 
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Redhill appoints Windy Anindiya Putri as country head of Indonesia
Redhill appoints Windy Anindiya Putri as country head of Indonesia 
Posted on July 20, 2023
by Brandon Yulolo
As country head, Putri will be working closely with Redhill’s management team and local stakeholders to oversee operational functions and develop new business in Indonesia, strengthening the agency’s presence and expanding its local network.
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iQIYI partners with PubMatic for programmatic technology solutions
iQIYI partners with PubMatic for programmatic technology solutions
Posted on July 19, 2023
by Ivan Gallegos
The partnership has been motivated by premium OTT streaming services' increasing adoption of programmatic strategies. This has allowed them to optimize revenue and improve the overall advertising experience for viewers.
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Carousell, Carzuno team up to launch digital car rental service in Singapore
Posted on July 19, 2023
by Gian Japsay
Users can choose a duration ranging from one to 24 months, benefiting from low monthly subscription rates. The website provides transparent pricing for all cars, catering to a wide range of budgets and needs.
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Here’s how Meta’s Threads adoption spread across SEA users
Here’s how Meta’s Threads adoption spread across SEA users
Posted on July 18, 2023
by Teddy Cambosa
According to the data, Meta's Threads app has already gained significant traction across Singapore, Thailand, and the Philippines. The study revealed that 3 in 10, on average, across these 3 countries have downloaded the app.
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GrabAds launches marketing platform to aid SEA MSMEs create sales-driven marketing campaigns
Posted on July 17, 2023
by Teddy Cambosa
In addition to merchants being able to state how much budget should be allocated to each campaign and over what duration, now they can also set a cap on the number of times their ads can be shown to a user in a day.
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Liam Capati appointed as new chief media officer of Publicis Media Philippines
Liam Capati appointed as new chief media officer of Publicis Media Philippines
Posted on July 14, 2023
by Teddy Cambosa
Capati comes with extensive industry experience, deep understanding of critical market trends and developments especially on platforms, and expert capabilities to navigate the evolving new world of media spanning data, social, and commerce.
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Security Bank taps ACI Worldwide to enhance real-time payment CX
Security Bank taps ACI Worldwide to enhance real-time payment CX
Posted on July 13, 2023
by Brandon Yulolo
ACI will be providing their cloud-native ‘Enterprise Payments Platform’ solution for Security Bank to be able to unify its payments platform and facilitate the interactions between payment services and gateways for high and low-value payments.
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