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Category: Southeast Asia

MARKETECH-PHOTOS
IKEA Singapore appoints The Secret Little Agency as creative agency of record
Posted on October 26, 2023
by Aliza Carmona
Multinational home furnishing retailer IKEA has named independent creative agency The Secret Little Agency as its new lead creative agency of record.
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MARKETECH PHOTOS
KFC Singapore spices up SGAG office in flavour-packed campaign to bring back a fan-fave menu
Posted on October 25, 2023
by Aliza Carmona
Global fast-food chain KFC has partnered with Havas Media and media company SGAG for its latest campaign that announces the return of a well-loved KFC menu.
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PH marketing leaders to explore what’s next for customer engagement and strategies in 2024
PH marketing leaders to explore what’s next for customer engagement and strategies in 2024
Posted on October 25, 2023
by Brandon Yulolo
The conference will be showcasing a keynote address which will be followed by a panel discussion. The conference will also feature fireside chats, a case study presentation, and networking gatherings–creating a valuable event for participants to acquire knowledge, collaborate, and share thoughts with...
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Mountain Dew, PUBG to bring gaming experience to reality in new collaboration
Mountain Dew, PUBG to bring gaming experience to reality in new collaboration
Posted on October 25, 2023
by Teddy Cambosa
Aimed at catching the hearts of sporty, adventurous youths and aspiring PUBG players, everyone can expect an immersive gaming experience packed with new and fresh ideas through this collaboration.
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MARKETECH-PHOTOS-_2_
TM unveils adorably fluffy ‘Yunni’ as face of new Unifi convergence plan campaign via VMLY&R
Posted on October 24, 2023
by Aliza Carmona
Global brand and customer experience agency VMLY&R Malaysia has introduced the fluffy influencer ‘Yunni’ as part of its new campaign for Telekom Malaysia’s (TM) game-changing Unifi offerings promotion.
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Indonesian authorities arrest individual responsible for major live sports piracy operations locally
Indonesian authorities arrest individual responsible for major live sports piracy operations locally
Posted on October 24, 2023
by Teddy Cambosa
The arrest was made upon the prior complaint from the OTT streaming service Vidio, which stated that the individual–who operated the pirated sites PaseoTV and OkStream– were illegally streaming pirate content owned or licensed by Vidio, including the Premier League, Ligue Un and AFC.
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CapitaLand’s Geneo unveils new brand, visual identity centered on fostering new generation of innovators
CapitaLand’s Geneo unveils new brand, visual identity centered on fostering new generation of innovators
Posted on October 24, 2023
by Teddy Cambosa
Conceptualised alongside WPP’s Design Bridge and Partners, the new visual identity positions Geneo as a space that draws in a community of future-makers engaged with each other, at work and at play, a stage for human ingenuity. 
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SEA’s digital economy sees gains through improved cross-border initiatives by businesses: report
SEA’s digital economy sees gains through improved cross-border initiatives by businesses: report
Posted on October 23, 2023
by Brandon Yulolo
Data from IDC’s report mainly suggests that SEA leads in digital economy growth at 15.8% for the next five years, unlocking significant commerce opportunities for SEA and outpacing the United States and Europe.
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CelcomDigi’s new corporate branding focuses on innovation, digitalisation aspirations
CelcomDigi’s new corporate branding focuses on innovation, digitalisation aspirations
Posted on October 23, 2023
by Teddy Cambosa
The introduction of the new logomark is a key milestone in the company’s mission post-merger to find innovative ways to advancing Malaysians to achieve everything they aspire to and are inspired by.
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MARKETECH-PHOTOS-_3_
TIME embarks on infiltration mission to transform broadband experience in new campaign with Fishermen Integrated
Posted on October 20, 2023
by Aliza Carmona
Telecommunications provider TIME dotCom has partnered with advertising agency Fisherman Integrated in its latest ‘Mission: Gig Speed Home’ to revolutionise how Malaysians experience high-speed broadband in their homes.
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