Category: Southeast Asia
Food and beverage company PepsiCo has promoted Ray Philip Pine, chief marketing officer for Philippine beverages, to global marketing director of its hydration portfolio.
Indonesia – Haraku Ramen Halal, an Indonesian noodle brand under the Ismaya Group, has launched The One Noodle, a limited-edition product designed to let gamers eat without pausing their game. The One Noodle is a 3.5-metre-long, unbroken strand designed for gamers who want to eat without pausing their...
Ellerton & Co. Public Relations agency has opened its regional office in the Philippines.
Inspired by the personal journey of MAG Group Managing Director, Datuk Captain Izham Ismail, ‘Selagi Ada Hormat’ (translated: Where Respect Lives On) delivers a powerful message of unity, respect, and inclusivity – values central to the Malaysian identity.
Travel platform Klook is riding the April Fools’ tide with its ‘announcement’ of unconventional experiences.
1664, a Carlsberg Singapore premium beer, has teamed up with urban fashion brand CLOT for a new fashion line.
Inspired by Malaysians’ unwavering love for sambal pedas and the excitement surrounding Ramadan-Raya content, the campaign bucked the trend of emotional, long winded narratives, and instead took a fresh, fast-paced approach in delivering engaging, high-impact content that gets straight to the point....
Ascott Limited, the lodging business unit under CapitaLand Investment, has enhanced its loyalty programme features for members’ travel experiences.
In the Philippines, companies have fully embraced this tradition, rolling out clever and amusing April Fools’ campaigns. Here are some of the most creative and entertaining ones we spotted this year.
Brewing company Heineken has launched a beauty cream inspired by its Heineken Silver beer in collaboration with creative agency LePub Singapore.
