Category: Southeast Asia
Sandal producer VING has tapped advertising agency GREYnJ UNITED Bangkok for its newest campaign, ‘THE RERUN: A Second Chance to Say Goodbye’, that reimagines the ending of an iconic film in Thailand.
The campaign sparked interest in every community in the pursuit of wealth. The "Billion Heirs" initiative, which promised an opulent 2.4 Billion Baht giveaway, including a Toyota Yaris Car 1.2 Sport and 8 million discount vouchers, ruled billboards, newspapers, television, and online platforms.
PH creatives launch new independent agency Leron Leron Sinta to champion Pinoy grassroots creativity
The agency’s name is rooted from a popular Filipino folk song of the same name, which tells the tale of a farmer who chose to find another tree to pick fruits after falling over on the first one.
MARKETECH APAC officially completes the trilogy of its What’s NEXT 2023-24 Conference Series by bringing it to Singapore for the first time, as well as returning to the Philippines as well.
The imposed pause was the result of when MAS directed DBS to conduct a third-party independent review of the bank’s systems back in April this year. Through the review, they identified several shortcomings on the bank’s systems which included system resilience, incident management, change management,...
With its latest brand campaign, FWD Insurance aims to put a new spin on a traditional industry by offering innovative propositions and products that are easy-to-understand and supported by digital technology.
Regionally, the report said that Singles Day emerged as the top shopping season with a 139% increase in sales while Black Friday saw a substantial 42% growth. New buyers surged by 335% on Singles' Day, emphasising the value of acquiring them.
More than four in five, or 84%, of Singaporeans said banks and financial institutions are liable to scam losses to a great extent, data from YouGov showed.
The partnership between the two platforms serves as a unique collaboration that aims to help SMEs maximise their resources and save on business expenses as they digitalise their operations.
Unilever’s skin care brand Pond’s Skin Institute has partnered with advertising and PR agency Ogilvy Singapore for its new product launch campaign to unveil its elevated brand world.
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