Category: Southeast Asia
![[Report] Singapore marketers generic campaigns Salesforce](https://marketech-apac.com/wp-content/uploads/2026/06/Report-Singapore-marketers-generic-campaigns-Salesforce.jpg)
Singapore – Despite rising customer expectations for personalised and conversational experiences, the vast majority of Singapore marketers admit they are still relying on generic campaigns, with fragmented data emerging as the biggest roadblock to meaningful engagement. According to Salesforce’s...
Singapore — Sinch AB (publ) has launched the xC Tracker, a new AI-powered tool that analyses football managers’ press conferences throughout the World Cup to identify who communicates most clearly, authentically and effectively under pressure. Inspired by football’s popular xG (expected goals) metric,...
![[Creative Work] CHAGEE PH x The Real Tea](https://marketech-apac.com/wp-content/uploads/2026/06/Creative-Work-CHAGEE-PH-x-The-Real-Tea.jpg)
Manila, Philippines – International tea brand CHAGEE is positioning itself at the forefront of the Philippines’ evolving beverage landscape, as consumers increasingly gravitate towards drinks made with real ingredients and premium tea leaves. The shift marks a new chapter for the country’s...
Singapore — GrowthOps Asia has secured six new client appointments in Singapore, strengthening its position in the market as brands increasingly seek agency partners that can deliver both local expertise and regional scale. Among the new wins are mandates from Volkswagen Singapore, SGInnovate, Shell...
![[Partnership] Atome x Dunkin](https://marketech-apac.com/wp-content/uploads/2026/06/Partnership-Atome-x-Dunkin.jpg)
Manila, Philippines – Atome Philippines has partnered with Dunkin’ Philippines to launch “Bite into the Week,” a rewards campaign aimed at making everyday purchases more rewarding for Atome Cardholders across Metro Manila. The partnership, unveiled during a signing ceremony at the Dunkin’...
Indonesia – Indonesia’s digital economy continues to grow rapidly, driven by mobile-first consumers, social-led discovery, and the rise of creator-driven commerce. As content, community, and transactions converge within platforms, marketers are shifting from linear funnels to always-on, adaptive strategies...
![[Listing] Mynt (GCASH) x PSE](https://marketech-apac.com/wp-content/uploads/2026/06/Listing-Mynt-GCASH-x-PSE.jpg)
Manila, Philippines – Mynt, the fintech company behind finance superapp GCash, has authorised the filing of a registration statement with the Securities and Exchange Commission (SEC) and a listing application with the Philippine Stock Exchange (PSE) as part of plans for a potential initial public offering...
![[Rankings] Brand Finance x BDO](https://marketech-apac.com/wp-content/uploads/2026/06/Rankings-Brand-Finance-x-BDO.jpg)
Manila, Philippines – The Philippines’ 50 most valuable brands grew 11% year-on-year to a combined value of US$35.3b in 2026, driven by resilient consumer demand, expanding digital adoption, and continued infrastructure investments, according to the latest report from Brand Finance. Leading the rankings...
Jakarta, Indonesia — Indosat Ooredoo Hutchison (Indosat), Adobe, and Indonesia’s Ministry of Creative Economy (Kemenekraf) have announced a strategic partnership aimed at accelerating growth within the country’s creator economy by helping more Indonesians turn digital skills and creativity into real...
![[Collaboration] Anua x KPOP Demon Hunters](https://marketech-apac.com/wp-content/uploads/2026/06/Collaboration-Anua-x-KPOP-Demon-Hunters.jpg)
South Korea –Korean skincare brand Anua has launched a new global campaign tied to its ongoing collaboration with Netflix’s hit franchise, KPop Demon Hunters, as it looks to deepen engagement with the fandom worldwide. Created by BBH Singapore, the campaign, titled “Gonna Be Glowin”,...
