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Category: Southeast Asia

MARKETECH-PHOTOS
The Content Forum launches guidelines for more inclusive, safe online curated content
Posted on December 21, 2023
by Aliza Carmona
The Communications and Multimedia Content Forum of Malaysia (Content Forum) has rolled out its inaugural supplementary guideline, ‘The OCC Guidelines’ on updated best practices for online curated content service providers.
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IKEA PH's latest campaign turns unexpected physical locations into an IKEA shop
Posted on December 20, 2023
by Gian Japsay
Restaurants functioned as easy places to shop in addition to providing places to eat. nail salons became all-inclusive destinations for Filipinos, providing manicures and pedicures in addition to the chance to browse IKEA's items. 
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Bangkok, Thailand
From Thailand to Indonesia, these are the most popular destinations for SG travellers in 2023
Posted on December 18, 2023
by Gian Japsay
Bangkok maintains its position as the most popular destination in 2023. Travellers from Singapore clearly consider The Land of Smiles to be their first choice, whether they are taking tuk-tuk rides, taking in the nightlife of the city, enjoying mango sticky rice and drinking Thai milk tea at lively night...
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Tender Care’s new campaign empowers Filipino parents navigating post-pandemic life
Posted on December 15, 2023
by Aliza Carmona
Tender Care, a brand under Colgate-Palmolive, has officially launched its newest ‘Unbox the World’ campaign that addresses how Filipino parents navigate family life in post-pandemic reality.
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SIT, FiftyFull collaborate to advance campaign efforts for upcoming admissions
Posted on December 14, 2023
by Azunta Gaviola
Singapore – As part of its upcoming efforts for the admission briefs, the Singapore Institute of Technology (SIT) has recently appointed local agency FiftyFull as its new creative and social media partner. This appointment comes after the agency’s success in a two-round pitch process involving multiple...
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RedMan’s playful campaign inspires shoppers to elevate their holiday gifts through baking
Posted on December 14, 2023
by Aliza Carmona
Bakery supply store RedMan, a part of Phoon Huat Pte Ltd, has teamed up with creative agency The Secret Little Agency for its newest ‘#JustBakeIt’ campaign that encourages Singaporeans to consider baked goods as the ultimate gift for anyone.
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MARKETECH-PHOTOS
Majority of Singaporeans believe brands should exert effort to secure the planet’s future
Posted on December 13, 2023
by Aliza Carmona
Around 87% of Singaporeans said brands need to take responsibility to help safeguard the future of the planet, a study by Human8 and Space Doctors revealed.
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Colgate lets consumers purchase sustainably with a smile in latest Shopee campaigns via VMLY&R
Colgate lets consumers purchase sustainably with a smile in latest Shopee campaigns via VMLY&R
Posted on December 12, 2023
by Brandon Yulolo
Running from the end of October to early November 2023 across Southeast Asia and Taiwan, the campaigns saw Colgate offering shoppers highly attractive discounts on its range of recyclable and sustainable oral, personal and home products.
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4As Malaysia responds to PIAM, MTA ownership demands on intellectual property to defend creative integrity 
Posted on December 12, 2023
by Azunta Gaviola
Malaysia – In an effort to defend the company’s creative integrity, the Association of Accredited Advertising Agents Malaysia (4As) has recently expressed its utmost denunciation of Persatuan Insurans Am Malaysia (PIAM) and the Malaysian Takaful Association’s assertion of ownership and retention rights...
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MARKETECH-PHOTOS
Hepmil PH debuts new talent programmes to boost creators’ network capabilities
Posted on December 12, 2023
by Aliza Carmona
Tech-driven media company Hepmil Philippines, a regional arm of Hepmil Media Group, has launched a series of new programmes that aim to strengthen the capabilities and skills of all talents and creators under its network.
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