Category: Southeast Asia
Malaysian CTV viewers tend to skew toward higher socio-economic groups, with 58% of respondents coming from high-income households — notably above the regional average of 47%. The study shows that over a quarter of Malaysian viewers spend between US$20 to US$29 on monthly streaming subscriptions.
BBH Singapore has made a legally permissible 'gum' in Singapore, known for banning chewing gum.
Mutant has promoted Archana Menon as country manager for Singapore and Malaysia, while Allen Looi is named head of social.
In MARKETECH APAC’s latest Agency Leadership Decoded interview with Jeffrey Lim, founder and managing director at 8traordinary, he delves into the agency’s values and how it translate to strategy.
Barilla is marking the month of August with a regional celebration of culture, food, and unity, unveiling two locally inspired initiatives for National Day in Singapore and Merdeka Day in Malaysia.
Singapore – The Singapore Tourism Board (STB) and Grab have signed a new Memorandum of Understanding (MOU) to collaborate on improving visitor experiences and supporting Singapore’s tourism sector. The partnership aims to attract more international visitors and increase tourism spending by providing...
Tapping into this cultural truth, local fintech company Skyro continues to strengthen its presence nationwide and recently teamed up with its first-ever brand endorser: award-winning actor Dennis Trillo.
Five Star Chicken has launched its ‘Mission to Five Star’ campaign in collaboration with BBDO Bangkok.
As Southeast Asia’s largest economy with a digitally savvy population of over 270 million, the archipelago presents unique opportunities—and challenges—for brands looking to make an impact.
The curated journeys allowed participants to connect and bond over activities such as batik painting in Ipoh, sandboarding in Perth, and kueh making in Shantou.
