Category: South Asia
India — Duolingo, originally known as a language learning app, has expanded its educational offerings to include subjects such as mathematics, music, and chess. Its chess course has gained international popularity, particularly in India, a country with a strong legacy of chess grandmasters. The campaign...
New Delhi, India — WPP Media has retained its integrated media mandate for Reckitt India and has expanded its remit to include e-commerce media. The partnership, which began in 2023, continues to cover media strategy, planning, and buying for Reckitt’s Indian operations. Under the renewed arrangement,...
New Delhi, India — Barista Coffee Company held a leadership-led initiative in which members of its senior management team worked behind the counter for a day at its Sector 18 café in Noida. During the initiative, Barista’s leadership team took part in day-to-day café operations, including brewing coffee,...
India — The Board of Control for Cricket in India (BCCI) has awarded Laqshya Media Group the mandate to handle the opening and closing ceremonies, mid-innings match entertainment, and fan engagement for the Tata Women’s Premier League (WPL) 2026. Under the agreement, Laqshya Media Group will oversee...
India — Cosmix has launched a new advertising campaign alongside creative agency The New Thing (TNT), departing from conventional food advertising by challenging the way products are often marketed through exaggerated sensory appeal. Done in support of Cosmix’s new product, ‘No Nonsense Bar’, the campaign...
India – BeyondBound, a direct-to-consumer (D2C) athleisure brand, has launched a new campaign that explores contemporary perspectives on marriage and the bridal trousseau. The campaign encourages women to view marriage not merely as a ceremonial milestone, but as an opportunity to reaffirm personal ambitions...
Mumbai, India — Madison Media has launched ‘MbrAIn’ along with its proprietary Growth Planning System (GPS), positioning it as a strategic media planning tool for brands in India. The system is designed to support marketing and agency teams in diagnosing growth, making planning decisions, and building...
New Delhi, India — Nxtcell India Pvt. Ltd., which operates the Alcatel brand in India and other international markets, has appointed Atul Vivek as its chief executive officer, effective January 1, 2026. Vivek succeeds to the role from his previous position as chief business officer. According to the...
Bengaluru, India — Premium cookware and kitchenware brand Stahl Kitchens has appointed HiveMinds, a unit of the Madison Group, as its integrated digital marketing partner. The mandate includes oversight of Stahl Kitchens’ digital marketing efforts, with a focus on strengthening the brand’s online presence,...
Mumbai, India — IGP, a global direct-to-consumer gifting platform, has partnered with Maddock Films for the release of ‘Ikkis’, a biopic on Second Lieutenant Arun Khetarpal, PVC, one of India’s youngest war heroes, posthumously awarded the Param Vir Chakra at the age of 21. The film was released...
