India — Himalaya Wellness has announced a partnership with the Royal Challengers Bangalore (RCB) Women’s team to launch the ‘1derwoman Academy’, a digital initiative aimed at supporting young girls interested in cricket through learning resources, mentorship, and scholarships.
The company said the initiative, launched around National Girl Child Day, builds on its existing ‘1derwoman’ platform and is designed to connect aspiring cricketers with players from the RCB Women’s team. The academy features an interactive chatbot that delivers motivational content, cricket-related guidance, and personalised responses from team members.
According to Himalaya Wellness, young participants from across India can register through the platform for a chance to receive one of 100 scholarships. Users who complete the programme receive a certificate, with their final submission included in the scholarship application process.
The chatbot-based academy begins with a welcome message from the RCB Women’s team and offers what the company describes as a conversational experience intended to simulate mentorship. Himalaya said the initiative is intended to provide access to learning tools and confidence-building guidance.
Speaking on the launch, Rajesh Krishnamurthy, business director – consumer products division, Himalaya Wellness Company, said, “At Himalaya, our approach is anchored in building purposeful initiatives that deliver measurable impact. With the launch of the 1derwoman Academy, we are strengthening this commitment by moving beyond inspiration to action, building a structured pathway that supports learning, confidence, and long-term growth for young girls.”
Ragini Hariharan, marketing director – beauty & personal care, Himalaya Wellness, said, “1derwoman was created to ensure young girls don’t just admire role models from afar, but feel supported in their own journeys. The Academy allows us to scale this intent by combining technology with credible voices, making mentorship accessible, relatable and relevant for today’s generation.”
Abhishek Ashat, general manager – beauty & face care, Himalaya Wellness, added, “The 1derwoman Academy is designed to inspire action, not just awareness. Through guided interactions, resources and scholarships, we aim to support young girls at a formative stage of their lives. It is a meaningful extension of our brand purpose where wellness is not just about products, but about nurturing confidence, capability and long-term impact.”
Alongside the digital initiative, Himalaya Wellness also organised an on-ground cricket tournament in collaboration with the Female Cricket Academy. The company said the tournament attracted more than 200 registrations, with 25 participants selected to meet members of the RCB Women’s team.
Himalaya Wellness said the broader programme aims to create engagement opportunities for young girls at a time when women’s cricket continues to gain visibility across India.
