Category: South Asia
New Delhi, India — Pulse Candy, a flagship brand of the Dharampal Satyapal Group (DS Group), has launched a digital campaign featuring global K-Pop artist Aoora Park Min-jun, bringing international pop culture influence to its marketing in India. The campaign, running from December 24, 2025, to January...
India — Times OOH, a Times Group company, has launched a ceiling-suspended curved digital videowall in the Arrivals area of Manohar International Airport in North Goa, India, expanding its out-of-home (OOH) media offerings at the airport. According to the company, the installation is the first of its...
We recently sat down with Vitesh Barar, director of marketing at BMW India and Arjit Sachdeva, co-founder at VDO.AI as they discuss the execution of the campaign, and why brands should look into interactive CTV campaigns as their latest channel for future campaigns, especially when targeting affluent...
Mumbai, India — Haier has released an AI-led Christmas film, marking the festive season with a narrative centered on belief, connection, and the idea of Christmas magic finding its way home. Titled ‘Christmas is for Everyone’ and done alongside SW Network, the film follows an unconventional protagonist,...
Mumbai, India – Cookware brand Bergner India has entered into a strategic collaboration with Sony Entertainment Television’s MasterChef India, where it will serve as the Special Partner for the programme’s forthcoming season. The partnership aligns Bergner’s focus on cookware design and wellness-led...
India — Denstu India names ex-Havas director and seasoned digital media professional Tejas Lad as its new director for digital planning. In a separate LinkedIn post, Tejas commented on his new role, “After an incredible journey managing international market business, it feels fantastic to be back in...
India — L’Oréal Paris has partnered with Posterscope to launch its new ‘Glycolic Gloss’ range in India, supported by an out-of-home (OOH) advertising campaign rolled out across multiple cities. The campaign, executed by Posterscope India, was designed to support the product launch and extend the brand’s...
Mumbai, India — Creative agency Boing Brandvertising produced a new TV commercial for Nirma Advance, bringing a contemporary twist to one of India’s most recognisable jingles. Shot over 16 days across Kerala, Himachal Pradesh, and Punjab, the campaign combines the original jingle’s verses with new lyrics...
Mumbai, India — Independent creative agency Motley has launched ‘Cards Against Advertising’, a parody party card game that satirises work culture within the advertising and marketing industry. Developed under Motley Orgnls, the agency’s internal platform for crew-led creative projects, the game comprises...
New Delhi, India — Dharampal Satyapal Group (DS Group) has launched a sustainability-focused initiative titled the ‘Living Billboard’ campaign, aimed at raising public awareness around environmental responsibility. The campaign features a large green billboard composed of 4,000 plants, installed on the...
