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Category: South Asia

Tinder India Video Campaign
WATCH: Tinder India’s new campaign is a celebration of Gen Z’s dating in 2020
Posted on December 1, 2020
by Teddy Cambosa
Tinder India, in collaboration with BBH India, has released a new video campaign centering on the beuty of today's dating among Gen Z.
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Watching TV Stock Photo
India’s entertainment super-app ZEE5 ramps up hyperlocal video-on-demand offerings with new tie-up
Posted on December 1, 2020
by Teddy Cambosa
Entertainment super-app is leveraging its video on demand (VOD) services by announcing a new partnership with digital media XroadMedia
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Whistle Banner Image
Mobile marketing Whistle launches hyper-local message marketing via PIN Code
Posted on November 20, 2020
by Teddy Cambosa
Hyper-local marketing approach to the Indian consumer base is the latest offering from mobile marketing Whistle.
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MondelezCadburyBanner
Mondelez India urges ‘Goodness’ this Diwali, through hyper-localized ad campaign supporting local retailers
Posted on November 12, 2020
by Teddy Cambosa
Mondelez India has launched a hyper-localized ad campaign that promotes local businesses in the country.
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KindleEbookStock
iZooto joins publishing platform Quintype for digital reader retention strategies
Posted on October 30, 2020
by Teddy Cambosa
Marketing platform iZooto joins forces with publishing platform Quintype for digital advertising strategies for digital publishers.
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DiwaliScreenshot
India’s Godrej HIT’s Diwali-themed video ad centered on ‘festive anticipation’
Posted on October 30, 2020
by Teddy Cambosa
Consumer brand Godrej HIT releases a Diwali-themed advertisement focused on 'festive anticipation' for the annual celebration.
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Indian consumers
This holiday, Indians to buy online if with discounts, easy returns: study
Posted on October 28, 2020
by MARKETECH APAC
Indian consumers are clear about their priorities: they are more likely to buy items that are discounted and those with easy return policies.
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XcelTecAmple
Software dev’t company XcelTec launches sales automation bot
Posted on October 27, 2020
by Teddy Cambosa
XcelTec, an Indian-based software development company has recently developed a new sales automation based on personalized AI video bots.
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ASCI COVID
Ad watchdog in India releases official COVID-19 guidelines
Posted on October 23, 2020
by MARKETECH APAC
The Advertising Standards Council of India released the guidelines in response to the growing number of misleading ads on the virus.
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Miniso Pakistan ToSharing
Miniso to launch full eCommerce operations in Pakistan, buys ToSharing
Posted on October 21, 2020
by MARKETECH APAC
All cross-functional teams of ToSharing will be moved to upcoming eCommerce site Miniso.pk.
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