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Category: South Asia

DEPT named Adobe’s Digital Strategic Innovation Partner of the Year in India
DEPT named Adobe’s Digital Strategic Innovation Partner of the Year in India 
Posted on April 22, 2025
by Teddy Cambosa
The award highlights DEPT’s work and bold, forward-thinking approach to leveraging Adobe solutions to drive digital transformation for leading brands.
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sanchari chakrabarty ddb mudra 22feet tribal
Sanchari Chakrabarty returns to DDB Mudra Group as SVP and head of strategy at 22feet Tribal WW
Posted on April 16, 2025
by Aliza Carmona
India – DDB Mudra Group has announced the appointment of Sanchari Chakrabarty as senior vice president and head of strategy at 22feet Tribal WW, marking her return to the agency after several years in senior strategic roles across the industry. Chakrabarty, a seasoned strategist with extensive experience...
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britannia 5050 4th umpire s2 campaign
Britannia 50-50 launches season 2 of 4th Umpire campaign with new digital platform
Posted on April 16, 2025
by Aliza Carmona
India – Britannia 5050 has launched Season 2 of its 4th Umpire campaign, now hosted on a new digital platform, 5050Cricket.in, tapping into India’s enduring passion for cricket. Conceptualised by creative agency Schbang, the Britannia 5050 4th Umpire campaign invites fans to play the role of an...
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prashanth challpalli havas creative network india appt
Prashanth Challapalli joins Havas India to spearhead digital transformation
Posted on April 15, 2025
by Aliza Carmona
India – Havas India has named industry veteran Prashanth Challapalli as chief digital & innovation officer for Havas Creative Network India, a newly created role aimed at accelerating digital transformation and innovation across the agency’s operations. In this newly created role, Challapalli...
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britannia nutrichoice 2025 cookie campaign
Britannia NutriChoice dares to be just a cookie in new brand push and packaging
Posted on April 10, 2025
by Aliza Carmona
India – Ditching over-the-top claims, Britannia is serving a dose of honesty with its latest “Face the Facts” campaign — a bold refresh of its NutriChoice packaging that brings a candid, no-frills perspective to everyday snacking. Conceptualised by Lowe Lintas, the campaign embraces the product for what...
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atomberg phd india media mandate 2025
PHD India secures integrated media mandate for smart appliance brand Atomberg
Posted on April 8, 2025
by Aliza Carmona
India – PHD India, part of Omnicom Media Group (OMG), has been awarded the integrated media mandate for Atomberg, a provider of smart home appliances. Founded in 2012, Atomberg has grown from a challenger brand to a trusted name in Indian households. Known for its energy-efficient BLDC fans and India’s...
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tgthr npci upi toi scam awareness campaign
tgthr., NPCI, and TOI turn India’s everyday newspaper bags into a powerful anti-scam education platform
Posted on April 7, 2025
by Aliza Carmona
India – At the world’s largest gathering, Maha Kumbh, creative agency tgthr. partnered with National Payments Corporation of India (NPCI) and The Times of India (TOI) to turn a humble everyday item—the newspaper bag—into a powerful tool for scam awareness. The Anti Scam Shala campaign reimagined the...
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britannia wpp smartphone ai assistant
Britannia, WPP turns smartphones into AI shopping assistants for the visually impaired
Posted on April 7, 2025
by Aliza Carmona
India – Britannia Industries, in collaboration with WPP, has launched ‘Britannia A-Eye’—an AI-powered retail innovation built on Google Gemini and Vertex AI Multimodal Live—designed to transform the shopping experience for the visually impaired. Britannia A-Eye turns a smartphone into an intelligent...
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cheil x appt ceo jitender dabas
Jitender Dabas takes on dual role as Cheil X CEO and Cheil SWA group CSO
Posted on April 4, 2025
by Aliza Carmona
India – Cheil South West Asia (SWA) has appointed Jitender Dabas, widely known as Jeetu, as the new CEO of Cheil X. In addition to this leadership role, he will also take on the responsibilities of group chief strategy officer (CSO) for Cheil SWA. Cheil X functions as an independent, full-service agency...
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harsh kapadia grey india appt 2025
Harsh Kapadia returns to India as Grey’s CCO, bringing global expertise to local market
Posted on April 3, 2025
by Aliza Carmona
India – Grey India has appointed multi-award-winning creative leader Harsh Kapadia as its chief creative officer, signalling a bold move to strengthen its creative leadership and drive innovation in the Indian market. Mumbai-born and globally acclaimed, Harsh Kapadia joins Grey India from MRM New York...
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