Category: South Asia
India — A new report by Bain & Company highlighted a significant shift in the global advertising market. It showed that ad spend was on track to reach approximately 1% of global gross domestic product (GDP) by 2029. This notable increase from its rough valuation of $1 trillion in 2024 indicated a...
New Delhi, India — Inspired by Gen Z Indian consumers, Cheil India launched a new campaign for Samsung Galaxy F36 5G with the tagline “India! Go Hi-FAI,” celebrating the smartphone’s AI capabilities. The campaign highlights the Galaxy F36 5G’s features, including a 50MP OIS Triple Camera...
Bengaluru, India — Deepali Saini, who is the incumbent CEO of Think Design, has been appointed as global chief experience design officer for Havas CX, where she will join the Global CX Leadership Board and lead the network’s Experience Design (XD) practice worldwide. Based at the Havas integrated...
Mumbai, India — Eyeing to help brands reach customers beyond websites, Criteo and Zepto have sealed a strategic partnership to expand quick commerce advertising across India. The collaboration, which began last year, focuses on using Criteo’s Retail Media Offsite platform to help brands reach...
New Delhi, India — In a collaborative effort to standardise and elevate digital marketing practices, Dharampal Satyapal (DS) Group has partnered with WPP Media to launch ‘DCODE’, a playbook guide to digital marketing. This is a first of its kind in India and a collaborative effort between DS and...
Mumbai, India – Havas Media India, the media agency of Havas Media Network named Sonal Jadhav its new managing partner for Western region to strengthen its ongoing leadership strategy in the western market. With nearly two decades of experience since joining Havas Media, Jadhav has specialised...
Manila, Philippines – Filipino hygiene brand Femme has launched its “Femme Era” campaign, advocating for smart spending and practical hygiene choices. The campaign is led by the brand’s new ambassador, media personality and rising celebrity, Shuvee Etrata. The brand’s campaign highlights the challenges...
New Delhi , India — Marriott Bonvoy and Flipkart teamed up to create industry-first travel-retail loyalty program, ‘Your Cart Takes You Places’, allowing members to earn and redeem rewards across both the travel platform and the e-commerce site. This new program allows members of both platforms...
New Delhi, India – In collaboration with artist collective Doodle Mapuls, Renault India unveiled ‘The New India Frame’ a 30 feet by 30 feet hand-painted work near Terminal 3 of Indira Gandhi International Airport in Delhi, during the 79th Indian Independence Day on August 18. The large-scale art...
India – Former Ogilvy India creatives Ishita Misra and Pradyot Mokashi have teamed up to launch ‘Colloquial’, a new independent creative agency in India. Positioning itself around the idea of having “no voice of its own”, Colloquial draws inspiration from the ‘superb lyrebird’, a bird known for mimicking...
![[Campaign] Income x Leo](https://marketech-apac.com/wp-content/uploads/2026/07/Campaign-Income-x-Leo.webp)