Category: South Asia
India – As part of its continued focus on creative excellence, BBDO India has appointed Shruthi Subramaniam as executive creative director – Mumbai. Subramaniam has been behind creative work for global brands including WhatsApp, Bumble, and Neutrogena, as well as campaigns for Unilever and Mercedes-Benz....
Creative agency TBWA\Sri Lanka and biscuit manufacturer Maliban have launched a new public engagement initiative for people with disabilities.
Omnichannel media agency Assembly has named Alap Ghosh as its first chief executive officer for India.
India – The Sleep Company has named Madison Media Sigma, a unit of Madison World, as its media agency of record for traditional media duties, encompassing television and print. As part of the mandate, Madison Media Sigma will oversee brand visibility and engagement across key platforms, supporting The...
India – In a move to strengthen its northern operations, TBWA\India has named Abhishek Chaturvedi as executive vice president and branch head for Gurgaon. In this role, Chaturvedi will oversee the creative, strategic, and operational direction of the Gurgaon office, with a focus on aligning talent, ideas,...
India – Samsung has partnered with Cheil India for its latest campaign, transforming a traditional newspaper ad into a first-of-its-kind mixed reality experience. The campaign leverages the Galaxy S25 Ultra’s on-device AI capabilities—including its camera, Galaxy AI features, and built-in Google Gemini—to...
India – JBL, the iconic audio brand under HARMAN, has teamed up with HAVAS India to launch its latest brand campaign, spotlighting individuals who break convention and lead with originality. Titled ‘First Doesn’t Follow,’ the campaign pays tribute to those who set trends, resist conformity, and make...
India – Dentsu India has elevated Sujeet Behra to president of Carat, expanding his remit to include chief strategy officer of Dentsu Media, as part of a strategic reshuffle aimed at strengthening integrated strategy across its media operations. Behra has been an integral part of Carat for over three...
India – To mark Pride Month, Britannia Good Day has unveiled a special edition ‘Flavours of Equality’ Pride Pack—offering a fresh take on inclusion and representation through a surprise collaboration with biscuit brand Parle Monaco. Conceptualised by creative agency Enormous, the initiative centres on...
India – Smartphone brand realme has awarded its integrated media mandate to Arena India, part of Havas Media Network India, following a highly competitive multi-agency pitch. The agency retains its existing business with realme and will now take on an expanded role, covering full-funnel media responsibilities...
