DS Group raises environmental awareness in new ‘Living Billboard’ campaign

New Delhi, India — Dharampal Satyapal Group (DS Group) has launched a sustainability-focused initiative titled the ‘Living Billboard’ campaign, aimed at raising public awareness around environmental responsibility.

The campaign features a large green billboard composed of 4,000 plants, installed on the DND Flyover at the entry point to Delhi from Noida. According to the company, DS Group plans to create similar green installations in response to 4,000 unique social media shares tagging the group on Instagram and LinkedIn.

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As part of the wider initiative, DS Group will also distribute seeds through bookmark inserts in morning newspapers, encouraging readers to grow plants at home and participate in the campaign’s objectives.

Commenting on the initiative, Rajiv Kumar, vice chairman of DS Group, said, “For DS Group, sustainability is an enduring responsibility, not just an initiative. With critical global dialogues like COP 30 driving the world towards stronger environmental action, we see the business sector as a key architect of a greener future. 

Rajiv emphasised, “This begins with robust public awareness. The launch of our Living Billboard campaign is a tangible commitment that contributes to this essential dialogue and reinforces our dedication to a sustainable planet.”