L’Oréal Paris, Posterscope India unveil ‘Glycolic Gloss’ range with nationwide OOH campaign

India — L’Oréal Paris has partnered with Posterscope to launch its new ‘Glycolic Gloss’ range in India, supported by an out-of-home (OOH) advertising campaign rolled out across multiple cities.

The campaign, executed by Posterscope India, was designed to support the product launch and extend the brand’s visibility across major metropolitan areas as well as Tier 2 and Tier 3 markets. It was deployed across key outdoor locations in cities including Mumbai, Delhi, Bengaluru, and Kolkata.

Commenting on the campaign, Imtiyaz Vilatra, CEO of Posterscope India, said, “With L’Oréal Paris Glycolic Gloss, we wanted to translate the shine and brilliance of the product into a visual experience that truly stands out in the urban landscape. The campaign’s innovative format and strategic placement ensured that the launch didn’t just capture attention it became a part of the city’s energy.”

The OOH rollout featured a mix of formats, including billboards, mall façades, bus queue shelters (BQS), and large-scale installations. Central to the campaign was a product cut-out installation highlighting the Glycolic Gloss range’s pink packaging, intended to draw attention to the new offering.