Bengaluru, India — Premium cookware and kitchenware brand Stahl Kitchens has appointed HiveMinds, a unit of the Madison Group, as its integrated digital marketing partner.
The mandate includes oversight of Stahl Kitchens’ digital marketing efforts, with a focus on strengthening the brand’s online presence, driving customer acquisition, and improving performance across digital channels. HiveMinds’ Bengaluru team will manage the account.
As India’s premium cookware segment continues to grow, Stahl Kitchens is looking to scale its digital footprint and expand its reach across direct-to-consumer platforms and online marketplaces. Under the partnership, HiveMinds will lead the brand’s full-funnel digital strategy, covering media planning, consumer journey optimisation, organic growth initiatives, and marketplace performance.
Commenting on the appointment, Deepti Bhadauria, CEO of HiveMinds, said, “Brands like Stahl are making India reimagine the way premium cookware is bought and used. As the premium cookware market evolves, we need to think of immersive digital experiences and highly efficient campaigns to capture the growing demand. It is an honor for us to be partner with Stahl Kitchens and join them in their journey of creating a large loyal customer base.”
Dhruv Agarwal, CEO of Stahl Kitchens, also said, “At Stahl, we are committed to elevating cooking experiences through thoughtful design and high-quality products. As we expand aggressively online, having an integrated digital partner like HiveMinds helps us streamline our D2C, marketplace, and performance functions under one strong strategic direction. We look forward to a high-impact collaboration that will accelerate our growth journey.”
