New Delhi, India — Barista Coffee Company held a leadership-led initiative in which members of its senior management team worked behind the counter for a day at its Sector 18 café in Noida.
During the initiative, Barista’s leadership team took part in day-to-day café operations, including brewing coffee, preparing food, handling walk-in orders, and packing online and delivery orders. According to the company, the activity was designed to give senior executives direct exposure to frontline operations and customer interactions.
Online delivery orders prepared during the day also included a message stating that the coffee and food had been prepared and packed by the leadership team.
Commenting on the initiative, Rajat Agrawal, CEO, Barista Coffee, said, “We are happy to again stand on the other side of the table and connect with our customers in a better way.”
Rajat also added, “Our cafés are the heart of our business, and our frontline teams are the backbone of our success. By stepping into their role, we are able to understand their concerns/feedback directly with regards to operations or products. We respect what our incredible Barista teams do everyday, it also allows us to stay closely connected to our guests and their expectations.”
The company stated that the initiative was well-received by customers and delivery partners, who were able to interact directly with Barista’s leadership team and observe the brand’s approach to frontline engagement.
