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Category: Platforms

WATInsights
Hyperlocal economy to flourish in India: report
Posted on June 1, 2022
by MARKETECH APAC
The hyperlocal approach enables the brands to reach out to their target customers directly, removing the middlemen and retail stores as part of the traditional business model.
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Political, gov’t entities nab lion’s share of total ad spend in AU for Q1
Political, gov’t entities nab lion’s share of total ad spend in AU for Q1 
Posted on June 1, 2022
by Teddy Cambosa
Government ad spend in Australia has reached a value of $3.449b–an increase of 19.2% on the same period in 2021.
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MA Reels - METAVERSE
MARKETECH APAC Reels: The Metaverse Series
Posted on May 31, 2022
by MARKETECH APAC
Branded as the ‘next dimension of the internet,’ metaverse is a virtual space where people can work, play, shop, socialise, and more.
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beautyy
SEA consumers willing to pay more for sustainability, but affordability still most important: report
Posted on May 30, 2022
by MARKETECH APAC
The survey aims to find out opinions of sustainability claims, and how receptive beauty product shoppers in Southeast Asia are.
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PH’s Securities and Exchange Commission team up with Google PH to screen crypto ads
PH’s Securities and Exchange Commission team up with Google PH to screen crypto ads
Posted on May 27, 2022
by Teddy Cambosa
The new regulation measures by SEC and Google is part of the commission’s regulatory compliance from entities doing business online.
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Anotoys Collectiverse to kickstart the next evolution of fandom with celebrity-licensed NFTs
Anotoys Collectiverse to kickstart the next evolution of fandom with celebrity-licensed NFTs
Posted on May 27, 2022
by Christian Calma
The partnership between Anotoys Collectiverse and Block Tides Singapore aims to create a global wave of fandom for celebrities, bringing pop culture to the world and to the metaverse.
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Grab-Malaysia-MRANTI-Klean
Grab ties with KLEAN, MRANTI to promote recycling in Malaysia
Posted on May 27, 2022
by Jean Cabico
They will be rolling out Reverse Vending Machines, at specific locations, where users can easily send their recyclable food packaging waste.
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Hootsuite announces integration with TikTok
Hootsuite announces integration with TikTok
Posted on May 27, 2022
by Teddy Cambosa
Hootsuite will be helping its customers become creatively courageous on TikTok by launching a full suite of educational resources.
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Victoria’s Secret & Co. unveils new curated digital platform VS&Co-Lab
Victoria's Secret & Co. unveils new curated digital platform VS&Co-Lab
Posted on May 27, 2022
by Christian Calma
Ohio, USA – Victoria’s Secret & Co. has announced the launching VS&Co-Lab, an inclusive shopping experience for all customers. This curated digital platform connects the modern consumer with unique brands, bringing their stories and their intimates, lifestyle and swimwear products to the forefront....
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Teads announces strategic partnership with Singapore Media Exchange
Teads announces strategic partnership with Singapore Media Exchange
Posted on May 26, 2022
by Teddy Cambosa
The strategic partnership will enable the Singapore Media Exchange to leverage Teads’ array of monetisation solutions across devices and formats.
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