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Category: Platforms

theAsianparent Chief Branding Officer
theAsianparent names first-ever chief branding officer
Posted on July 12, 2021
by MARKETECH APAC
theAsianparent is a content and community platform dedicated to parents in Asia and spans 13 markets in the region.
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sca x sourseai
SCA to tap into AI to boost free audio platform ‘LiSTNR’
Posted on July 7, 2021
by Jean Cabico
Southern Cross Austereo has partnered with AI and machine learning platform SourseAI to drive its digital audio app's user experience.
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grabpay x wolfbkk
To prove ease of e-wallet, Grab Thailand ropes in ‘ape’ to teach cash-loving Thais
Posted on July 6, 2021
by Jean Cabico
Created in collaboration with Wolf Bangkok, the new campaign by Grab aims to encourage the cash-loving nation to use its e-wallet service.
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MoEngage-Customer-Engagement-SEA-Report
SEA report says e-commerce, retail, D2C consumers engage with brands on web more than mobile
Posted on July 5, 2021
by Teddy Cambosa
According to MoEngage, customer engagement in SEA has been rampant across digital channels, most notably on the web.
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Supernewsroom-Public-Relations-Platform-Distribution
This new PR super app aims to democratize the public relations realm
Posted on July 2, 2021
by Teddy Cambosa
Supernewsroom operates more than just a media distribution site: it features professional writers and translators for localized stories in the region.
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Shopee Mall Brand Memberships Grand Launch KV
Shopee officially launches in-app customizable loyalty program for brands
Posted on July 1, 2021
by Jean Cabico
Shopee has rolled out its new ‘Shopee Mall Brand Memberships’ program, which aims to help brands grow customer loyalty and retention.
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finder-au-freedman
Finder Australia welcomes new head of PR and communications
Posted on July 1, 2021
by Jean Cabico
Finder Australia has tapped Adam Freedman to step into the role of head of PR and communications.
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AdColony-Social-Ads-Online-Advertising-Gaming
AdColony launches new ad product catered to gaming campaign
Posted on June 29, 2021
by Teddy Cambosa
'Social Ads' by AdColony aims to integrate seemingly traditional ads online to an in-game advertising setup.
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YCP-Solidiance-Philippines-Esports-Industry-Report
New report shows PH esports still grasping for mainstream success amid rising popularity
Posted on June 29, 2021
by Teddy Cambosa
New report from YCP Solidiance explains that the esports scene in the Philippines needs more than just hype, but rather organic reach and accessibility.
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Simon Cowell and The Wiggles on Uber Eats' TIBE campaign
Simon Cowell, The Wiggles latest stars to grace Uber Eats’ ‘Tonight I’ll Be Eating’ campaign
Posted on June 28, 2021
by Jean Cabico
Uber Eats has tapped Simon Cowell and The Wiggles to star in its 'Tonight I'll Be Eating' campaign's latest spot.
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